by Sue Horner | Feb 17, 2013 | The Red Jacket Diaries blog
Are you keeping up with social media? You could spend lots of time tinkering or reading up on the latest social media networks. Or you could attend a session with an expert, as I did this weekend. As I say in the summary of Twitter messages below, my friend Donna...
by Sue Horner | Jan 14, 2013 | Most popular posts, The Red Jacket Diaries blog
Donna Messer works a room like nobody else. Members and guests of IABC/Toronto’s Professional Independent Communicators (PIC) saw first-hand why Donna is known as the Queen of Networking. If any of us expected a traditional PowerPoint presentation, we quickly found...
by Sue Horner | Dec 22, 2012 | Most popular posts, The Red Jacket Diaries blog
On Dec. 19, IABC held two webinar-type Q&A sessions for members to ask questions about the association’s new strategy. You know, the one that resulted in a “restructuring” that laid off half of its 32 staff members on a Friday afternoon....
by Sue Horner | Nov 12, 2012 | Most popular posts, The Red Jacket Diaries blog
A Request for Proposal (RFP) is like a mirage in the desert, or a dreamed-of lottery win, or simply a “Recipe for Pain,” says Ilise Benun, founder of Marketing Mentor. At the November 7 meeting of IABC/Toronto’s Professional Independent...
by Sue Horner | Sep 13, 2012 | The Red Jacket Diaries blog
“A miserable, soul-sucking experience.” That’s how speaker Steve Slaunwhite described cold calling at a meeting of IABC/Toronto’s Professional Independent Communicators. Sure, calling up complete strangers can be successful, eventually. But this “sales-getting”...
by Sue Horner | Jul 13, 2012 | The Red Jacket Diaries blog
So much goes on during an IABC World Conference, but I want to take a minute to talk about food. One of the great things about the conference is the Tuesday “dinearound,” something that I believe started years ago as a way for conference-goers to fill an...
by Sue Horner | Jul 9, 2012 | The Red Jacket Diaries blog
Here are more of the key points from sessions I attended at the IABC World Conference in Chicago in June: Darin Diehl and Katherine Fletcher: Content marketing in action The session described Sun Life’s creation of a helpful (unbranded) site for consumers called...
by Sue Horner | Jul 3, 2012 | The Red Jacket Diaries blog
Once again, it’s taken almost a week since the IABC World Conference to capture the highlights in a blog post, but here are some of them. Besides having fun playing tourist in a great city, Chicago (that’s Cloud Gate in Millennium Park shown here), I was...
by Sue Horner | Mar 13, 2012 | Most popular posts, The Red Jacket Diaries blog
The F-word cropped up early in the March 7 “Secrets of successful independents” session put on by IABC/Toronto’s Professional Independent Communicators. I’m talking about FOCUS. Coping with changes in the freelance landscape requires both focus...
by Sue Horner | Feb 27, 2012 | The Red Jacket Diaries blog
The hot topic of conversation at a meeting of the Halton-Peel Communications Association last week was work/life balance. HPCA members are all entrepreneurs who presumably have a little more control over our lives than those in the corporate world, which is key. Yet...
