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6 ways volunteering is good for you, too

6 ways volunteering is good for you, too

by Sue Horner | May 5, 2022 | The Red Jacket Diaries blog

Volunteering can sometimes seem invisible, but it’s so important to running organizations like the International Association of Business Communicators (IABC). And never think what you do as a volunteer isn’t noticed, even if you certainly can’t be in it for the...
Cheers to 31 years in business ’Getting it Write’

Cheers to 31 years in business ’Getting it Write’

by Sue Horner | Jan 14, 2022 | The Red Jacket Diaries blog

In January 1991, the Edmonton Oilers were on their way to the Stanley Cup. R.E.M.’s “Losing My Religion” was all over the radio (remember “radio”?). That year, Apple introduced the PowerBook, and Norton’s new AntiVirus launched. The average price of...
Launch your business, already! Here’s some advice

Launch your business, already! Here’s some advice

by Sue Horner | Jul 16, 2021 | The Red Jacket Diaries blog

As companies talk about calling all employees back to a physical office, they may have sparked what’s being called the “Great Resignation.” One in three professionals now working from home would look for a new job if they have to go back to the office, says...
Why ‘How much does it cost?’ can be difficult to answer

Why ‘How much does it cost?’ can be difficult to answer

by Sue Horner | Apr 16, 2021 | The Red Jacket Diaries blog

The caller got right to the point. “How much does it cost for a 250-word newsletter article?” The thing about services is that there’s rarely a simple answer to “How much?” You can always answer with a range, but that’s only helpful if you provide context and details....
And just like that, 30 years have flown by

And just like that, 30 years have flown by

by Sue Horner | Jan 15, 2021 | The Red Jacket Diaries blog

January is the famous month of new beginnings, and I’m right there with the newly rebooted “Sex and the City” in starting a new chapter. No, I’m not planning on wearing outlandish clothes and super high heels or making drastic changes in my...
That’s me in the spotlight (thanks, Brad!)

That’s me in the spotlight (thanks, Brad!)

by Sue Horner | Oct 8, 2020 | The Red Jacket Diaries blog

One of the things I love about social media is the random way you meet interesting people. I’m not quite sure of the breadcrumb trails that led me to connect on Twitter with Brad Marley, CEO of Yelram Media, but we share an aim to help companies tell their stories...
‘Social distancing’ due to COVID-19? Here’s how to successfully work from home

‘Social distancing’ due to COVID-19? Here’s how to successfully work from home

by Sue Horner | Mar 11, 2020 | The Red Jacket Diaries blog

Working from home is suddenly on the radar for more people as the world gets a handle on COVID-19, the infectious disease caused by the most recently discovered coronavirus. Coronaviruses are a family of viruses that cause illness ranging from the common cold to more...
A leap of faith and I’m celebrating 29 years

A leap of faith and I’m celebrating 29 years

by Sue Horner | Jan 15, 2020 | The Red Jacket Diaries blog

This seems unreal even to me, but I’m celebrating 29 years in business this month. Wow! Starting my business was a leap of faith. Or, as I put it in a post in 2017, it wasn’t really as fast as a leap. It was more like stretching and warming up and slowly building up...
Trying to clone yourself? There’s a better way to win business

Trying to clone yourself? There’s a better way to win business

by Sue Horner | May 30, 2019 | The Red Jacket Diaries blog

“Solopreneurs” may think we have to clone ourselves to take on more business. We can’t, but that’s the wrong approach anyway. Instead, we should partner with others to create a diverse team with varied skills and experience, which allows us to take on more business...
Volunteering: More valuable than you might think

Volunteering: More valuable than you might think

by Sue Horner | Apr 10, 2019 | The Red Jacket Diaries blog

Hands up if you volunteer! Hey, good for you – and good for the organization you’re helping. Much of the work in associations, schools and other groups only gets done if volunteers tackle it. In fact, if you find yourself grumbling, “Why doesn’t this group [do...
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