by Sue Horner | May 5, 2022 | The Red Jacket Diaries blog
Volunteering can sometimes seem invisible, but it’s so important to running organizations like the International Association of Business Communicators (IABC). And never think what you do as a volunteer isn’t noticed, even if you certainly can’t be in it for the...
by Sue Horner | Jan 14, 2022 | The Red Jacket Diaries blog
In January 1991, the Edmonton Oilers were on their way to the Stanley Cup. “Dances With Wolves” was poised to clean up at the 63rd Oscars. R.E.M.’s “Losing My Religion” was all over the radio (remember “radio”?). The average price of a home in Toronto was...
by Sue Horner | Jul 16, 2021 | The Red Jacket Diaries blog
As companies talk about calling all employees back to a physical office, they may have sparked what’s being called the “Great Resignation.” One in three professionals now working from home would look for a new job if they have to go back to the office, says...
by Sue Horner | Apr 16, 2021 | The Red Jacket Diaries blog
The caller got right to the point. “How much does it cost for a 250-word newsletter article?” The thing about services is that there’s rarely a simple answer to “How much?” You can always answer with a range, but that’s only helpful if you provide context and details....
by Sue Horner | Jan 15, 2021 | The Red Jacket Diaries blog
January is the famous month of new beginnings, and I’m right there with the newly rebooted “Sex and the City” in starting a new chapter. No, I’m not planning on wearing outlandish clothes and super high heels or making drastic changes in my...
by Sue Horner | Oct 8, 2020 | The Red Jacket Diaries blog
One of the things I love about social media is the random way you meet interesting people. I’m not quite sure of the breadcrumb trails that led me to connect on Twitter with Brad Marley, CEO of Yelram Media, but we share an aim to help companies tell their stories...
by Sue Horner | Mar 11, 2020 | The Red Jacket Diaries blog
Working from home is suddenly on the radar for more people as the world gets a handle on COVID-19, the infectious disease caused by the most recently discovered coronavirus. Coronaviruses are a family of viruses that cause illness ranging from the common cold to more...
by Sue Horner | Jan 15, 2020 | The Red Jacket Diaries blog
This seems unreal even to me, but I’m celebrating 29 years in business this month. Wow! Starting my business was a leap of faith. Or, as I put it in a post in 2017, it wasn’t really as fast as a leap. It was more like stretching and warming up and slowly building up...
by Sue Horner | May 30, 2019 | The Red Jacket Diaries blog
“Solopreneurs” may think we have to clone ourselves to take on more business. We can’t, but that’s the wrong approach anyway. Instead, we should partner with others to create a diverse team with varied skills and experience, which allows us to take on more business...
by Sue Horner | Apr 10, 2019 | The Red Jacket Diaries blog
Hands up if you volunteer! Hey, good for you – and good for the organization you’re helping. Much of the work in associations, schools and other groups only gets done if volunteers tackle it. In fact, if you find yourself grumbling, “Why doesn’t this group [do...
