by Sue Horner | Nov 22, 2010 | The Red Jacket Diaries blog
The author of one of my textbooks must be a friend of the magniloquent (see below) Conrad Black, or maybe a contributor to the harder levels of FreeRice.com. I say that because the text is sprinkled with so many obscure, unusual, “look how smart I am” kinds of words....
by Sue Horner | Nov 19, 2010 | The Red Jacket Diaries blog
Nobody believes a corporate announcement* that an executive has left to “pursue other opportunities,” so why do companies continue to pretend that they don’t fire people? Sometimes the person’s “contract has not been renewed” or he...
by Sue Horner | Mar 14, 2010 | The Red Jacket Diaries blog
Among the many sports my family watched during the 2010 Vancouver Winter Olympics was one that vividly reminded me to watch out for jargon. I’m talking about curling. I’ve never curled, so I found the unfamiliar lingo quite confusing. The commentators talked about a...
by Sue Horner | Mar 1, 2010 | The Red Jacket Diaries blog
Phew. It’s been all Olympics, all the time for the past two weeks, and I’m ready to say goodbye to the 2010 Vancouver Winter Olympics. But first, my own gold medals go to the things I loved about these Winter Olympics. Gold medals: * Patriotic feelings....
by Sue Horner | Aug 2, 2009 | The Red Jacket Diaries blog
When interviewing someone for an employee newsletter article, I always ask the meaning of unusual terms, acronyms (a word, like OPEC, formed from the initial letters of other words) and initialisms (a group of initial letters pronounced individually, like CBC). People...
by Sue Horner | Apr 9, 2009 | The Red Jacket Diaries blog
(Updated July 31, 2018) If ever there was encouragement to stay away from the overused word “unique” (not to mention “very unique”), here it is. At least 48,095 news releases used it in 2008. (It’s less common in 2018, but don’t kid yourself; it’s still out there.)...
by Sue Horner | Mar 18, 2008 | The Red Jacket Diaries blog
While proofreading a client’s newsletter, I flagged this: A person quoted in an article about the switch of IT support to a call centre in India calls the staff “a well-trained, highly incented and duly rewarded group of employees.” UGH! I understand...
by Sue Horner | Feb 7, 2008 | The Red Jacket Diaries blog
Does anyone else find this a somewhat odd thing to say? “A successful blog kind of opens the kimono and from a brand point of view lets people know who you are.” This is a quote from Rob Frankel, a Los Angeles-based branding consultant, from an article called Business...
