by Sue Horner | Apr 19, 2023 | The Red Jacket Diaries blog
This week saw more “churn” on Twitter as CEO Elon Musk branded Canada’s public broadcaster, CBC News, as “government-funded media.” This tag was originally intended to warn users about China’s state media, suggesting government involvement in the content, aka...
by Sue Horner | Jun 18, 2021 | The Red Jacket Diaries blog
“Side parts are out. Tight pants are over. And newsletters are officially back.” I laughed at that comment in Business 2 Community, riffing on the recent “cheugy” word wars. It seems Gen Zs (born 1997–2015) have decreed items supposedly loved by Millennials (born...
by Sue Horner | Jan 25, 2021 | The Red Jacket Diaries blog
With so many people working from home during the pandemic, companies have more remote workers to reach than ever. And there’s no end in sight. Research firms say 82% (Gartner) to 86% (Gallagher) of companies plan to let employees work remotely at least part of the...
by Sue Horner | Jul 16, 2020 | The Red Jacket Diaries blog
Thanks to the pandemic, we’re not getting together in person much anymore. So what’s a marketer to do? Writer, digital marketer and huge newsletter fan Ann Handley calls this “a time to build relationships, nurture customers, and create long-term loyalty.” In her...
by Sue Horner | Mar 29, 2020 | The Red Jacket Diaries blog
These are “unprecedented times,” to use one of the phrases you’ve no doubt heard dozens (hundreds?) of times over the past few weeks. Tiresome clichés aside, more than ever, this is a time for clear communication. “Communication is at the heart of the employee...
by Sue Horner | Nov 14, 2019 | The Red Jacket Diaries blog
A prospective client called me this week to talk about an e-newsletter he wants to send his customers. I’m fond of newsletters, so it would be easy to just say, “Sure, let’s do it!” Instead, what I suggest in situations like this is to ponder...
by Sue Horner | Jun 20, 2019 | The Red Jacket Diaries blog
Having been on the outside of company employee communication for many years, I’ve recently gone looking for the current “inside” view. The June issue of my newsletter, Wordnerdery, continues a series where I report the results. In this issue, I continue to look at...
by Sue Horner | Feb 21, 2019 | The Red Jacket Diaries blog
When it comes to the workplace, one form of communication does not fit all. This is especially true now that employees may span five generations, ranging from Traditionalists (born before 1946) to Generation Z (born after 1997). Thousands of internal communicators...
by Sue Horner | Nov 10, 2017 | The Red Jacket Diaries blog
“How much content is too much content in a newsletter?” wondered reader Danielle Wintrip after my post with quotes about e-newsletters. Good question. The quick answer is that “too much” varies, but you’re best off keeping your e-newsletter short. With attention spans...
by Sue Horner | Nov 1, 2017 | The Red Jacket Diaries blog
Do you use an email newsletter to reach customers, prospects, blog readers or employees? If so, you know that e-newsletters are far from dinosaurs, and an online search for comment shows they are alive and well. Here’s some praise for e-newsletters: “Email...
