Tiresome clichés aside, more than ever, this is a time for clear communication.
“Communication is at the heart of the employee experience,” said Jason Etter, head of U.S. marketing and brand strategy for Staffbase during a recent webinar sponsored with IABC. Staffbase provides a digital communications app for reaching employees, so Jason is obviously a big fan of mobile apps.
With or without an app, Jason shared four strategies for communicating more effectively during quarantine/social distancing and other crises. I’ve summarized his advice in the March issue of my newsletter, Wordnerdery, including the need for a clear action plan on what people need to do now. If it’s stay home, say that, not “Practice social distancing.”
Read more in Wordnerdery.
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