by Sue Horner | Mar 14, 2019 | The Red Jacket Diaries blog
Can you remember life before the web? Probably barely, even if you are old enough. The World Wide Web turned 30 this week, starting “a technological revolution that has transformed the way people buy goods, share ideas, get information and much more,” reports...
by Sue Horner | Oct 18, 2018 | The Red Jacket Diaries blog
You know you should be on social media, but you’d rather do anything BUT social media. Good news. Sue Walker says listening, engaging with others and being human is more important than cranking out a daily status update. At a recent lunch & learn session, the...
by Sue Horner | Apr 11, 2018 | The Red Jacket Diaries blog
Maybe some people missed the message that Twitter is all about creating and sharing information with people. You know, making a connection. Usually, we tweet about links we find interesting, inspiring, startling or in other ways worth sharing. We pose and answer...
by Sue Horner | Mar 21, 2018 | The Red Jacket Diaries blog
Those of us on Facebook freely share our likes and dislikes, thoughts and feelings. We know that someone is listening, but don’t really give it much thought. We may pay a little more attention now that we know a researcher collected and used data from 50 million...
by Sue Horner | Sep 28, 2017 | The Red Jacket Diaries blog
Search engine optimization (SEO) is a fancy way of describing how to get you or your business in front of search engines like Google. The ideal is that someone searches for your name, of course, but SEO helps if the searcher doesn’t know you or have your name in mind....
by Sue Horner | Sep 21, 2017 | The Red Jacket Diaries blog
(Updated Oct. 3, 3018) Ouch. You Googled yourself and found false and nasty comments about you coming up on page one of search results. You need to take action. If someone has taken the time to smear your reputation, they are unlikely to respond to a polite request to...
by Sue Horner | Mar 2, 2017 | The Red Jacket Diaries blog
While chatting with a colleague this week, we got on the subject of Twitter. She didn’t see much value in it and wondered if I did. I do. I’ve made connections with new people on Twitter, and gained better visibility myself. I regularly find and share interesting...
by Sue Horner | Dec 15, 2016 | The Red Jacket Diaries blog
For people on Twitter, Facebook, Instagram and other social media, hashtags – words or phrases tagged with what used to be called the pound sign (#) — are a handy way to search for topics of interest. Companies use hashtags to try to connect with customers and...
by Sue Horner | Dec 10, 2015 | The Red Jacket Diaries blog
Researchers say that people’s attention span is a pitiful eight seconds — supposedly less than that of a goldfish. (Do you wonder, as I do, how researchers measure a goldfish’s attention span?) So it’s not surprising that marketers are looking...
![Fun facts about Christmas trees [infographic]](https://getitwrite.ca/wp-content/uploads/et_temp/O-Christmas-tree_infographic-2018-424x1024-182449_424x675.jpg)
by Sue Horner | Dec 3, 2015 | The Red Jacket Diaries blog
My colleague and friend, Deana De Ciccio, is a graphic designer who loves creating infographics. These creative efforts combine words and images to tell an interesting story. In keeping with the upcoming season, we partnered to create this just-for-fun infographic...
