by Sue Horner | Nov 8, 2011 | The Red Jacket Diaries blog
If you aren’t measuring social analytics, you’re just operating on intuition. That’s what Adele McAlear told the group attending a gathering of IABC/Toronto’s Professional Independent Communicators. Adele is Director of Operations for Measurement & Analytics...
by Sue Horner | Oct 14, 2011 | The Red Jacket Diaries blog
Writer Susan Crossman of Crossman Communications went from not having to work hard to needing to drive serious business to her door. With focus, training and active participation in social media, she can now be choosy about clients. She spends about an hour each...
by Sue Horner | Sep 17, 2011 | The Red Jacket Diaries blog
After a conversation this week with someone just starting an independent business, one of the first things I did was send my new friend an invitation to connect on LinkedIn. This social networking site has more than 100 million members in more than 200 countries, and...
by Sue Horner | May 18, 2011 | The Red Jacket Diaries blog
The good news: Everyone wants me these days. The bad news: Everyone wants me these days. Ah, the life of a freelance writer! Between back-to-back deadlines for clients and multiple readings and writings for school, it’s been a struggle to keep up my...
by Sue Horner | Mar 4, 2011 | The Red Jacket Diaries blog
There’s an art to using LinkedIn to promote yourself and your business, and social media strategist Jaime Almond told a record crowd of IABC Professional Independent Communicators and guests all about it. First, you might be interested to know that LinkedIn has more...
by Sue Horner | Feb 26, 2011 | The Red Jacket Diaries blog
You’ll typically hear death notices for blogging (“blogging is dead”) every year or two, but it’s interesting that — like much that’s related to technology — the means of sharing thoughts online just keeps morphing into...
by Sue Horner | Feb 8, 2011 | The Red Jacket Diaries blog
LinkedIn told me today that 62 of my connections changed jobs in 2010. Wow! While a closer look reveals that some of my colleagues actually just updated their profiles, many did really start new jobs. The economy may be improving! Part of the process of job hunting...
by Sue Horner | Jan 24, 2011 | The Red Jacket Diaries blog
Four years and 455 blog posts — I suppose for more prolific bloggers, that’s nothing. But for someone who had a hard time updating a journal more than once every couple of months, it’s a pretty significant achievement. So happy anniversary to me and...
by Sue Horner | Jan 18, 2011 | Most popular posts, The Red Jacket Diaries blog
If you tweet more than 50 times a day, it’s too much; less than 10 times a day, it’s too little. At least, that’s what the inbound marketing experts at HubSpot said in 2011. (Thanks to James Howe of Communicate & Howe! for pointing me to the...
by Sue Horner | Dec 2, 2010 | The Red Jacket Diaries blog
While Facebook and Twitter continue to get all the press, email newsletters just keep building their solid reputation. In fact, they are “the Internet’s best tool for supplementing a website,” according to web usability expert Jakob Nielsen:...
