by Sue Horner | Mar 14, 2013 | The Red Jacket Diaries blog
Writing speeches is a skill I do not possess. In no universe do I claim such expertise. In fact, my expertise is knowing to call on an expert. My LinkedIn profile suggests that if you need someone to work on newsletters, I’m your gal. Speeches? I know some...
by Sue Horner | Feb 21, 2013 | Most popular posts, The Red Jacket Diaries blog
Are you blogging? Technorati’s 2013 Digital Influence Report (the report formerly known as the State of the Blogosphere) suggests you should be. (Sorry, the link is no longer live.) “Blogs are still one of the most influential mediums, ranking high with...
by Sue Horner | Feb 17, 2013 | The Red Jacket Diaries blog
Are you keeping up with social media? You could spend lots of time tinkering or reading up on the latest social media networks. Or you could attend a session with an expert, as I did this weekend. As I say in the summary of Twitter messages below, my friend Donna...
by Sue Horner | Aug 29, 2012 | The Red Jacket Diaries blog
Last night, I enjoyed dinner at a local restaurant. Great food, excellent value, attentive service and an elegant setting. There were TWO of us in the restaurant. Four, if you count the waiter and the chef. I was tempted out on a Tuesday night because the restaurant...
by Sue Horner | May 28, 2012 | The Red Jacket Diaries blog
LinkedIn, Twitter, blogs – so many ways to spend time on social media! In case you missed them earlier, these are some of the posts about social media to which readers of this blog most responded. Without limits, you can spend hours trying to keep up with social...
by Sue Horner | May 22, 2012 | The Red Jacket Diaries blog
Despite what some people will tell you, Twitter isn’t a numbers game. Nor is Facebook. Nope, not LinkedIn either. Social media is all about connection and community. Oh, spammers will offer to get you thousands of Twitter followers or Facebook...
by Sue Horner | Apr 12, 2012 | The Red Jacket Diaries blog
It’s easy to understand why businesses want to be on Facebook. There are more than 500 million Facebook users, and half of them are logged in on any given day (thanks, DigitalBuzz, for the stats). But the funny thing is that people don’t really want to get...
by Sue Horner | Feb 9, 2012 | The Red Jacket Diaries blog
(With apologies to the gentlemen named, I submitted this for a class assignment.) Few people are retweeted more often than high-profile Twitter users Chris Brogan and Guy Kawasaki. But which one is more successful? That depends on your measure of success....
by Sue Horner | Feb 2, 2012 | Most popular posts, The Red Jacket Diaries blog
Never, never, NEVER auto-post your Twitter comments to LinkedIn. It’s annoying, all those #hashtags and @signs are #messy and #confusing to #people who don’t use #Twitter, and you’ll just cause your network to hide your comments, which effectively hides YOU from...
by Sue Horner | Nov 22, 2011 | Most popular posts, The Red Jacket Diaries blog
The internet brings us more information than we’ve ever had, but that’s not the real issue. As Donna Papacosta told the IABC/Toronto Westend group on Nov. 15 — quoting author and speaker Clay Shirky — “It’s not information overload,...
