by Sue Horner | Oct 19, 2010 | The Red Jacket Diaries blog
I had been mulling over writing here about the times I was surprised, pleased and even floored to discover someone had (secretly) been reading this blog, and I had no idea because they never commented. Just last week, a new IABC contact mentioned that something I had...
by Sue Horner | Feb 9, 2010 | The Red Jacket Diaries blog
There aren’t many companies that have earned the trust the Red Cross has. In my in-box today was the latest example of how they do it. I had made a donation to the Canadian Red Cross in support of their earthquake relief efforts in Haiti, and today they sent an...
by Sue Horner | Dec 31, 2009 | The Red Jacket Diaries blog
A Christmas visit with family reminded me that although the online world is all over Twitter, much of the non PR or communications world has little use for it. The nephews and nieces were all about newer social media or video games, while some of the aunts and uncles...
by Sue Horner | Oct 29, 2009 | The Red Jacket Diaries blog
At a hands-on event sponsored by an association called Halton-Peel Communications Association, I joined fellow members Donna Papacosta, Rob Clark and Joan Vinall-Cox in talking about social media. We demonstrated how to use LinkedIn, blogs, audio and video, and...
by Sue Horner | Aug 31, 2009 | The Red Jacket Diaries blog
Updated July 13, 2018 You have to be disciplined to be productive when working from your home, and usually I am. I’m at my desk at 9 a.m. After a quick check for e-mail, I keep the sound off to avoid hearing the siren song that more has arrived. A to-do list has...
by Sue Horner | Jul 20, 2009 | The Red Jacket Diaries blog
While countries around the world worry about swine flu (sorry, H1N1), I’m here to tell you there is another insidious virus sweeping at least the blogging world. Yes, some online Dr. Evil is secretly going around stealing our mojo. You know you’ve noticed...
by Sue Horner | Jul 6, 2009 | The Red Jacket Diaries blog
In the movie, “He’s Just Not That Into You” (seen on the plane on the way home from San Francisco), Drew Barrymore’s character laments the sorry state of communication with the opposite sex: “I had this guy leave me a voicemail at work,...
by Sue Horner | Jun 24, 2009 | The Red Jacket Diaries blog
Have you noticed lately that the bloggers you follow are posting a little less frequently? For me, there’s a direct correlation between deadlines looming and a slowdown in both reading and posting to blogs. I’m disciplined about working when I have to be,...
by Sue Horner | Jun 17, 2009 | The Red Jacket Diaries blog
Back from the 2009 IABC conference in San Francisco (it’s a week ago already!) and I’ve finally found a few minutes to blog about it. (If you’re visiting from Les Potter’s blog, welcome! Be warned you’ve arrived at the PotterHorn mutual...
by Sue Horner | Jan 6, 2009 | The Red Jacket Diaries blog
You knew it, and usability expert Jakob Nielsen confirms it: we’re drowning in irrelevant information, squandering an hour or more each day simply dealing with email and other distractions. So if you haven’t picked a new year’s resolution yet,...
