by Sue Horner | Apr 23, 2009 | The Red Jacket Diaries blog
And there you have it – one of my pet peeves about Twitter. How every second word is turned into adaptations and variations of the word Twitter and the messages known as tweets. Your words go out into the Twitterverse or tweetstream. People are Tweeple or just...
by Sue Horner | Jan 6, 2009 | The Red Jacket Diaries blog
You knew it, and usability expert Jakob Nielsen confirms it: we’re drowning in irrelevant information, squandering an hour or more each day simply dealing with email and other distractions. So if you haven’t picked a new year’s resolution yet,...
by Sue Horner | Aug 8, 2008 | The Red Jacket Diaries blog
(Updated September 2017) A colleague in one of my networking groups, Rob Clark of The Elusive Fish, once likened social media to being at a party. He suggested that just as we would at a party, we need to get out and talk to people. Blogger Jean Gogolin (found through...
by Sue Horner | Jul 17, 2008 | The Red Jacket Diaries blog
Marketers are going after another supposedly influential group these days: Generation Jones, a term coined by Los Angeles “culture expert” Jonathan Pontell. This is the group within Baby Boomers born between 1954 and 1965. It probably tells you something...
by Sue Horner | Oct 2, 2007 | The Red Jacket Diaries blog
I’m struggling a bit with what to do when contacted by someone I don’t know — say on LinkedIn or Melcrum’s Communicators’ Network — asking to add me as a contact. On LinkedIn, you can and should edit the note sent to include some...
by Sue Horner | Jul 19, 2007 | The Red Jacket Diaries blog
Glad to find out I’m not the only one somewhat confused about how to use/make the most of social media — you know, LinkedIn, MyRagan, Facebook, MySpace, [oops forgot Melcrum’s Communicators’ Network] etc. Pamela Slim at the entertaining Escape...
