by Sue Horner | Apr 23, 2009 | The Red Jacket Diaries blog
And there you have it – one of my pet peeves about Twitter. How every second word is turned into adaptations and variations of the word Twitter and the messages known as tweets. Your words go out into the Twitterverse or tweetstream. People are Tweeple or just...
by Sue Horner | Mar 27, 2009 | The Red Jacket Diaries blog
Everyone is trying to be like the shiny new toy, Twitter. My Internet service provider, Bell Mail, has launched their new “enhanced” mail service, and it wants me to invite people to join my network and update them on what I’m doing. LinkedIn and...
by Sue Horner | Jan 6, 2009 | The Red Jacket Diaries blog
You knew it, and usability expert Jakob Nielsen confirms it: we’re drowning in irrelevant information, squandering an hour or more each day simply dealing with email and other distractions. So if you haven’t picked a new year’s resolution yet,...
by Sue Horner | Oct 16, 2008 | The Red Jacket Diaries blog
Yesterday was Blog Action Day, where more than 9,000 bloggers had signed up to “raise awareness, initiate action and shake the web” by discussing poverty. High housing costs often mean a decision between paying the rent and eating properly. In my...
by Sue Horner | Aug 8, 2008 | The Red Jacket Diaries blog
(Updated September 2017) A colleague in one of my networking groups, Rob Clark of The Elusive Fish, once likened social media to being at a party. He suggested that just as we would at a party, we need to get out and talk to people. Blogger Jean Gogolin (found through...
by Sue Horner | Jul 17, 2008 | The Red Jacket Diaries blog
Marketers are going after another supposedly influential group these days: Generation Jones, a term coined by Los Angeles “culture expert” Jonathan Pontell. This is the group within Baby Boomers born between 1954 and 1965. It probably tells you something...
by Sue Horner | Mar 11, 2008 | The Red Jacket Diaries blog
Today I found Marci Alboher’s New York Times blog Shifting Careers, which highlights “the newfangled ways we are custom-blending careers, and shares tips for doing it better.” Check out the post about the “Web 2.0 resume,” which includes...
by Sue Horner | Feb 19, 2008 | The Red Jacket Diaries blog
In “I’m done with social media,” Dave Fleet encourages us to write in terms the average person on the street can understand, such as “web site address” instead of “URL”: “I’ll open up my conversations to people who...
by Sue Horner | Feb 12, 2008 | The Red Jacket Diaries blog
After last week’s concentrated efforts to spin straw into gold (writing like a woman possessed), I surfaced to finally check my feeds. Boy, was I behind! Chris Brogan, bless his prolific blogging self, had 33 posts I had not yet seen. I particularly liked his...
by Sue Horner | Dec 28, 2007 | The Red Jacket Diaries blog
In the post-Christmas calm, I’m catching up on some reading — some new books I received as gifts, and blogs, naturally! I loved Chris Brogan’s description of Twitter: “Twitter is the stupidest thing anyone could ever imagine inventing. If I...
