by Sue Horner | Aug 8, 2008 | The Red Jacket Diaries blog
(Updated September 2017) A colleague in one of my networking groups, Rob Clark of The Elusive Fish, once likened social media to being at a party. He suggested that just as we would at a party, we need to get out and talk to people. Blogger Jean Gogolin (found through...
by Sue Horner | Jul 17, 2008 | The Red Jacket Diaries blog
Marketers are going after another supposedly influential group these days: Generation Jones, a term coined by Los Angeles “culture expert” Jonathan Pontell. This is the group within Baby Boomers born between 1954 and 1965. It probably tells you something...
by Sue Horner | Oct 2, 2007 | The Red Jacket Diaries blog
I’m struggling a bit with what to do when contacted by someone I don’t know — say on LinkedIn or Melcrum’s Communicators’ Network — asking to add me as a contact. On LinkedIn, you can and should edit the note sent to include some...
by Sue Horner | Jul 19, 2007 | The Red Jacket Diaries blog
Glad to find out I’m not the only one somewhat confused about how to use/make the most of social media — you know, LinkedIn, MyRagan, Facebook, MySpace, [oops forgot Melcrum’s Communicators’ Network] etc. Pamela Slim at the entertaining Escape...
