In “I’m done with social media,” Dave Fleet encourages us to write in terms the average person on the street can understand, such as “web site address” instead of “URL”:

“I’ll open up my conversations to people who don’t live in our little bubble and who don’t know our terminology, but who want to know about this stuff.”

I agree that those of us blogging, reading blogs, using Twitter and all the many other “shiny toys” tend to forget that there is a huge slice of the population who don’t, or even more shocking, aren’t even aware these toys are out there. And I’m certainly all for communicating in the simplest, most understandable terms around. Hear, hear!

(I found Dave via Chris Brogan, who I’ve learned from past experience posts so frequently that I’d better check every day or I am 33 posts behind!)