Tag Archives: Networking

You still need a business card! Here are 9 reasons why

I recently met someone whose company had “gone totally digital” — no business cards. She admitted it was often awkward. Yes, a business card may seem unnecessary in a digital world where your contacts are easily found on LinkedIn. A business card may seem old-fashioned. You still need one. Here’s why: 1. You don’t have […]

Posted in The Red Jacket Diaries blog | Also tagged | 2 Comments

Capture attention and interest with your elevator speech

Networking is an important part of finding customers. Is the way you introduce yourself helping land those customers? When it comes to getting people’s attention, “You have about as much time as it takes to start your car,” speaker Kevin Smith (aka The Story Architect) told members of IABC/Toronto’s Professional Independent Communicators at the Perfect […]

Posted in The Red Jacket Diaries blog | Also tagged , | 1 Comment

Networking? You need a business card

Twice in the last two weeks, I ran into people I knew at a networking event. They were networking. Actively seeking work. Meeting new people. Neither one had a business card. Some people think that a printed business card is terribly old school. Yet it’s still the simplest way to give your contact information to […]

Posted in The Red Jacket Diaries blog | Tagged | 5 Comments

Get more referrals by letting others know what you do

A colleague asked me this week if I knew anyone with a specific expertise. No one person came to mind, so I scrolled through the member lists of a couple of associations. With a somewhat vague idea of what the members did, I had to rely on their brief summary of expertise to gauge if […]

Posted in The Red Jacket Diaries blog | Also tagged | Leave a comment

Get out of your way and grow your business

Money isn’t everything, as I often remind people who get caught up in who makes how much. But with the idea of growing or strengthening our businesses, a friend and I recently attended a seminar called Wealthy Women Leaders, led by business coach Pat Mussieux. Pat says if we want to grow our business, we […]

Posted in The Red Jacket Diaries blog | Also tagged , , | 4 Comments

Clever LinkedIn – I clicked, did you?

When it comes to engaging and involving the people who use their networking site, the folks at LinkedIn are doing a good job. This is somewhat belated, but I thought the short video put together for LinkedIn’s 10th anniversary (what? already?!) on May 7 was nicely done. As described on the LinkedIn blog, it asked […]

Posted in The Red Jacket Diaries blog | Also tagged , | Leave a comment

Make your endorsements meaningful

Writing speeches is a skill I do not possess. In no universe do I claim such expertise. In fact, my expertise is knowing to call on an expert. My LinkedIn profile suggests that if you need someone to work on newsletters, I’m your gal. Speeches? I know some people and would be happy to refer […]

Posted in The Red Jacket Diaries blog | Also tagged | 6 Comments

Networking queen shows IABC how it’s done

Donna Messer works a room like nobody else. Members and guests of IABC/Toronto’s Professional Independent Communicators (PIC) saw first-hand on January 9 why Donna is known as the Queen of Networking. If any of us expected a traditional PowerPoint presentation, we quickly found out that Donna doesn’t work that way. Networking, Donna told us, is […]

Posted in Most popular posts, The Red Jacket Diaries blog | Also tagged , | 6 Comments

Find prospects by connecting, not selling

“A miserable, soul-sucking experience.” That’s how speaker Steve Slaunwhite described cold calling at the meeting of IABC/Toronto’s Professional Independent Communicators on September 12. Sure, calling up complete strangers can be successful, eventually. But this “sales-getting” approach puts you in an “uncomfortable and undignified position” that doesn’t come naturally to most freelancers and frankly doesn’t work […]

Posted in Most popular posts, The Red Jacket Diaries blog | Also tagged , , | 1 Comment

Start your networking engine!

Between vacations and a general slowdown in business events over the summer, I’ve gotten out of the networking habit. But next week cranks up the networking engine again. Here are the first two where my red jacket and I will make an appearance this fall: Wednesday, Sept. 12, 2012, 6 – 9 p.m. IABC/Toronto’s Professional […]

Posted in The Red Jacket Diaries blog | Also tagged | Leave a comment