In his recent Alertbox newsletter discussing how non-profit web sites can attract new donors (you’d think it would go without saying, but obviously not: it’s be clear about what you are trying to achieve, and tell potential donors how you are going to spend the money), Jakob Nielsen comments: “For encouraging customer (or donor) loyalty, [...]
Tag Archives: Newsletters
More ammo for print
Companies are always looking at print publications with a critical eye, and wondering why they don’t just put the newsletter online and save money. There are plenty of reasons (studies show people retain more after reading print vs. online; it’s harder to read online; not everyone has access to computers on the job) and measurement [...]
E-news news
Jakob Nielsen‘s latest Alertbox pointed to his June 12, 2006 issue in which he talked about e-mail newsletters. Despite in-boxes that grow ever more crowded, Nielsen says, two years after their last study of e-mail newsletter usability, “Our main conclusion remains the same. E-mail newsletters are the best way to maintain customer relationships on the [...]
Fighting the bull
What a coincidence! The latest issue of Daphne Gray-Grant‘s weekly Power Writing Tips newsletter (for people “who want to write better, faster”) also talks about the pompous way people sometimes want to be quoted, similar to my last post: “But the real difficulty is that the people who write this way are usually proud of [...]
Posted in The Red Jacket Diaries blog Also tagged Communications, Words, Writing tips Leave a comment
Blogs and newsletters – separated at birth
In the latest issue of Nick Usborne’s bi-weekly Excess Voice e-newsletter (about writing online; subscribe here), he talks about the similarity between e-newsletters and blogs: 1. Good newsletters and blogs seek to engage your attention at a personal level. 2. Good newsletters and blogs both deliver timely information. 3. Good newsletters and blogs expand their [...]
Another benefit of wine
You just never know what you’re going to learn from reading. Today I found this interesting tidbit in Natalie MacLean’s well-researched, informative and often quite funny e-newsletter: Researchers at Glasgow University have discovered that if you consume two glasses of wine, members of the opposite sex appear more attractive by about 25%. (From Nat Decants, [...]
