by Sue Horner | Jun 7, 2008 | The Red Jacket Diaries blog
Talk about a deft turn of phrase! Spotted in an interesting article in the Toronto Star called “Patient gets brain surgery – fully awake,” by Joseph Hall: “Glioma, as it is also known, is a whack-a-mole cancer, with tumours that are treated or...
by Sue Horner | Jun 6, 2008 | The Red Jacket Diaries blog
One of the things I encourage new freelancers to do is get out and network. Established freelancers, too! Working in a home office can be as lonely as it is liberating. Just as you should spend some time every week on marketing your business – yes, even when you are...
by Sue Horner | May 30, 2008 | The Red Jacket Diaries blog
I ran across a couple of words this week (on Word Spy and Buzz Whack) that particularly appealed to me: Staycation. When you spend your vacation at home. (Thanks to high gas prices and a sluggish economy, it’s all many of us can afford.) Also known to those of...
by Sue Horner | May 22, 2008 | The Red Jacket Diaries blog
If you are a blogger, consider yourself patted on the back by Anne Holland, Content Director of MarketingSherpa. She encourages bloggers in the May 12 newsletter (see #9) thusly: “Starting a blog is easy. Keeping the blog going for more than a few months is...
by Sue Horner | May 21, 2008 | The Red Jacket Diaries blog
Networking gets a bad rap. Really, if you go about it the right way, you don’t have to break into a cold sweat. Forget the (bad) advice to go in and give out as many business cards as possible and try to come away with work leads. Instead, look on each...
by Sue Horner | May 20, 2008 | The Red Jacket Diaries blog
Yesterday marked the birthday of Queen Victoria, who reigned when Canada was born. It’s a classic Canadian holiday, dubbed “May two-four” in a nod to both the date (the Monday closest to May 24) and the ceremonial purchasing and consuming of at least...
by Sue Horner | May 14, 2008 | The Red Jacket Diaries blog
(Updated October 2016) Freelancers sometimes run into clients who question quoted rates and ask for less. Should you give in? Most seasoned professionals will agree that you shouldn’t let yourself be “had” on price. State what you are worth, making...
by Sue Horner | May 13, 2008 | The Red Jacket Diaries blog
With golf season upon us, Golf Town has been busily advertising. I have to say, these ads are good. In one, you see a mom at the wheel of her mini-van, counselling her unseen charges to “stay together” and “don’t cry when we have to...
by Sue Horner | May 12, 2008 | The Red Jacket Diaries blog
The Friday edition of the Toronto Star led into Mother’s Day with several essays about moms. One by Toronto writer Elyse Friedman was particularly funny; it captures the desire to do right by your child and the guilt and fear that you might not be doing so by...
by Sue Horner | Apr 26, 2008 | The Red Jacket Diaries blog
You may be wondering how Jake, the dog known to police, is doing these days. I’m happy to say he is not looking mournfully out from behind bars. After our call from the Humane Society officer, I did indeed take steps that will weigh in his favour should someone...
