Cool promos

USB drives are useful. Mini highlighters are cute. There are magnets, keychains, stress balls, lanyards, mugs and sports bottles everywhere. But THESE are cool ways to promote your company (sadly, not available to Canadians): *  Sharpie will personalize your pen...

Feeling Twittery

And there you have it – one of my pet peeves about Twitter. How every second word is turned into adaptations and variations of the word Twitter and the messages known as tweets. Your words go out into the Twitterverse or tweetstream. People are Tweeple or just...

Left hand, meet right hand

A card arrived yesterday the old fashioned way, in the mail with postage stamp and all. It was from my friends at the local Honda dealership. Since I have just closed the deal on a new car, I thought it might be a “thanks for buying our car” type of card....
Newsletters rock

Newsletters rock

In his Alertbox newsletter discussing how non-profit web sites can attract new donors (you’d think it would go without saying, but obviously not: it’s be clear about what you are trying to achieve, and tell potential donors how you are going to spend the...