Left hand, meet right hand

A card arrived yesterday the old fashioned way, in the mail with postage stamp and all. It was from my friends at the local Honda dealership. Since I have just closed the deal on a new car, I thought it might be a “thanks for buying our car” type of card....
Newsletters rock

Newsletters rock

In his Alertbox newsletter discussing how non-profit web sites can attract new donors (you’d think it would go without saying, but obviously not: it’s be clear about what you are trying to achieve, and tell potential donors how you are going to spend the...
Weasel words in auto sales

Weasel words in auto sales

Car sales representatives have a reputation that’s hard to shake. There are exceptions, of course, but would you generally link them with words like “honest,” “trustworthy” and “working for me”? I didn’t think so. They...

Your Monday smile

Here’s a rare sight: a television ad that makes you smile, and you don’t even mind when it repeats several times during the show you’re watching. I’m talking about the Discovery Channel’s “I love the world” ad, sometimes known...

Let’s kick-start the economy!

Tired of reading/hearing about all the layoffs, bankruptcies and other bad news filling the media these days? Do something! Here’s Michael Katz’s suggestion: spend your way to an economic boost for your own town. Michael is “Chief Penguin” (aka...