by Sue Horner | Feb 9, 2009 | The Red Jacket Diaries blog
Today is Doing Business in Your Bathrobe Day, the 7th annual celebration of the freedom of home business ownership. Today’s the day to make the bathrobe your power suit, or so says Kristie Tamsevicius, whose blog offers “mom-geared work-at-home...
by Sue Horner | Feb 5, 2009 | The Red Jacket Diaries blog
At one point, word clouds were everywhere: illustrating a newspaper article, highlighting a book’s content, offering a glimpse into a web site. And for good reason. They are great visual signals for what’s inside. I made the one shown here with a fun toy...
by Sue Horner | Jan 29, 2009 | The Red Jacket Diaries blog
Is the way your company operates thinking of the customer first? Or at all? I have recent examples of two companies that did a good job and two that did not. The surprising instances of customer appreciation: Bank of Montreal: My husband and I have banked with BMO for...
by Sue Horner | Jan 26, 2009 | The Red Jacket Diaries blog
I’m having lunch later this week with an acquaintance who is considering launching her own business and wants to “pick my brain.” While I don’t claim to know it all, I’ve had my own business for about 18 years, so I must be doing some things right! I’m happy to share...
by Sue Horner | Jan 13, 2009 | The Red Jacket Diaries blog
You’d expect a “word of the year” to be something special, wouldn’t you? So it’s somewhat disappointing that the American Dialect Society’s word of the year for 2008 is…drumroll…bailout. Even Grant Barrett, chair of the...
by Sue Horner | Jan 12, 2009 | The Red Jacket Diaries blog
You can’t argue with the Publication Coach, Daphne Grey-Grant, when she encourages writers to use metaphors. “They add interest, colour and power to your writing,” she says. “As readers, we all do better when we can visualize something concrete.” I keep a file...
by Sue Horner | Jan 8, 2009 | The Red Jacket Diaries blog
If all your money was invested in the stock market, you’d be feeling pretty nervous when prices start dropping. That’s why financial advisors suggest you diversify — mix it up between stocks, bonds, guaranteed investment certificates and other products with...
by Sue Horner | Jan 6, 2009 | The Red Jacket Diaries blog
You knew it, and usability expert Jakob Nielsen confirms it: we’re drowning in irrelevant information, squandering an hour or more each day simply dealing with email and other distractions. So if you haven’t picked a new year’s resolution yet,...
by Sue Horner | Jan 1, 2009 | The Red Jacket Diaries blog
Happy new year! Word nerds enjoy this time of year, when various dictionaries and other authorities name top and top 10 words: Merriam-Webster lists bailout as the word of the year for 2008 after it received the highest intensity of lookups on Merriam-Webster Online....
