by Sue Horner | Oct 22, 2014 | The Red Jacket Diaries blog
Have you run across “TLDNR” yet? It stands for “Too long, did not read.” As the Urban Dictionary explains it, you respond with “TLDNR” when someone writes too much in a blog post and you can’t be bothered reading it all. Ouch. Everyone is...
by Sue Horner | Oct 16, 2014 | The Red Jacket Diaries blog
Visitors to your website are either on a mission to find information or they want to be entertained. Either way, it’s your job to make the site welcoming and easy to navigate. “Usability is the term for the art of making a site easy to use,” Andrea...
by Sue Horner | Sep 30, 2014 | The Red Jacket Diaries blog
Your LinkedIn profile can help you be seen as an expert in your field. At a recent meeting of one of my freelancer groups, Communicators Connection, my colleague Carl Friesen suggested paying attention to these areas: Photo: Use a head-and-shoulders professional...
by Sue Horner | Sep 22, 2014 | The Red Jacket Diaries blog
The Canadian Press Stylebook is all about practical. Yet I love that it says using quotes in your writing will “put the rosiness into the cheeks of the palest stories.” The September issue of my monthly newsletter, Wordnerdery, has a few suggestions about getting and...
by Sue Horner | Sep 17, 2014 | The Red Jacket Diaries blog
At a session about marketing yourself with social media (described in this post), Donna Papacosta told the group that a great way to share content that engages and attracts your target audience is by using Paper.li. This online newspaper pulls in content from the...
by Sue Horner | Sep 12, 2014 | The Red Jacket Diaries blog
You may have missed the latest crop of words welcomed (or possibly just reluctantly allowed) into the English language, but you have surely heard many of them. Binge-watch is one example, something I did with some friends catching up on Downton Abbey seasons, and...
by Sue Horner | Sep 4, 2014 | The Red Jacket Diaries blog
For a switch, here’s a summary of the session I attended last night with IABC/Toronto’s Professional Independent Communicators and Donna Papacosta, created with tweets. (View the link here if the text isn’t visible below.) Be sure to scroll to the...
by Sue Horner | Aug 30, 2014 | Most popular posts, The Red Jacket Diaries blog
Money is always a touchy subject, isn’t it? Equal pay for equal work done by men and women is still an issue. Companies don’t seem to want employees sharing salary info. Independents rarely share billing information either, and we’re always wondering if we’re charging...
by Sue Horner | Aug 21, 2014 | The Red Jacket Diaries blog
Newsletter articles and any other writing — speaking too! — can be improved if you cut out “hollow and meaningless” business language. This gobbledygook is also known as jargon monoxide, a wonderful term I discovered this week in a tweet by Stanford...
by Sue Horner | Aug 14, 2014 | Most popular posts, The Red Jacket Diaries blog
The last time this happened, in 2012, a Google search pulled up a piddling 31,000 hits. This time, “lost my blogging mojo” brought up more than 700,000 results. I think I am in good company. There are lots of reasons why I seem to have lost my blogging mojo, including...
