by Sue Horner | Dec 29, 2015 | The Red Jacket Diaries blog
Thank you to the people who took the time to read (and sometimes comment) on the Red Jacket Diaries blog this year. Here are the 10 most-viewed posts in 2015: 1. My recap of Mitch Joel’s speech to IABC/Toronto in February, where he talks about people wanting...
by Sue Horner | Dec 23, 2015 | The Red Jacket Diaries blog
As the old year winds to a close and you get ready to pop the champagne on a new one, you’ll find lots of advice for making and sticking to resolutions. I’m not a big fan of once-a-year resolutions, but according to the impressively named Statistic Brain...
by Sue Horner | Dec 16, 2015 | The Red Jacket Diaries blog
Are you still Christmas shopping? As the big day hurtles closer, those ads warning of “last minute” are starting to hit home. If you have avid readers/writers/word-and-punctuation nerds on your list, you might be interested in these dozen ideas, inspired...
by Sue Horner | Dec 10, 2015 | The Red Jacket Diaries blog
Researchers say that people’s attention span is a pitiful eight seconds — supposedly less than that of a goldfish. (Do you wonder, as I do, how researchers measure a goldfish’s attention span?) So it’s not surprising that marketers are looking...
![Fun facts about Christmas trees [infographic]](https://getitwrite.ca/wp-content/uploads/et_temp/O-Christmas-tree_infographic-2018-424x1024-182449_424x675.jpg)
by Sue Horner | Dec 3, 2015 | The Red Jacket Diaries blog
My colleague and friend, Deana De Ciccio, is a graphic designer who loves creating infographics. These creative efforts combine words and images to tell an interesting story. In keeping with the upcoming season, we partnered to create this just-for-fun infographic...
by Sue Horner | Nov 25, 2015 | The Red Jacket Diaries blog
If you’re researching home renovations, planning a wedding or looking for recipes, chances are you have a Pinterest account. Big brands also have Pinterest boards, encouraging customers to “engage” with them by pinning photos of their products in use. But...
by Sue Horner | Nov 18, 2015 | The Red Jacket Diaries blog
Address labels may once have been a nice way for a non-profit to say thanks, and encourage a donation. Not any more. I am drowning in labels given me by charities. Even though I do occasionally send cards or notes by snail mail, I will never be able to use all the...
by Sue Horner | Nov 11, 2015 | The Red Jacket Diaries blog
Hiring a freelancer is a great idea when you need a special skill, your team is stretched too thin, you have a special project or a tight deadline. IABC/Toronto members talked about these reasons why you would outsource work to independents and freelancers and more in...
by Sue Horner | Nov 4, 2015 | The Red Jacket Diaries blog
If your son is getting married, tradition apparently calls for Mom (or Mom and Dad) to say a few words. But here’s my tip, after Googling “mother of the groom speech” for inspiration: write it yourself. Don’t “Let the pros write it for...
by Sue Horner | Oct 28, 2015 | The Red Jacket Diaries blog
Is your first reaction to something scary to say no? Mine usually is, too. But last year I decided that when my first response to something was “Oh no, that’s not gonna happen,” I was going to say, “Why not?” It was an interesting exercise that led me to accept two...
