If you’re researching home renovations, planning a wedding or looking for recipes, chances are you have a Pinterest account. Big brands also have Pinterest boards, encouraging customers to “engage” with them by pinning photos of their products in use. But is this image-sharing site useful for small businesses that provide a service?
Those of us who provide a service should look at Pinterest “as part of a healthy inbound marketing campaign,” says content strategist Nicole Kohler on the WebpageFX blog. “Think about it as driving awareness and traffic, not necessarily as something that will drive immediate sales.”
The November issue of Wordnerdery looks at why Pinterest is so popular (for one reason, content lives a stunningly long time compared to Twitter and Facebook). The issue also shares five ways small businesses can produce “pinnable” content, including a link to 10 tools to help you create images to promote traffic to your website.
Check it out, and please come back if you’d like to share your own suggestions. I’m just experimenting with my own boards so would love to hear your ideas.
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