by Sue Horner | Mar 2, 2017 | The Red Jacket Diaries blog
While chatting with a colleague this week, we got on the subject of Twitter. She didn’t see much value in it and wondered if I did. I do. I’ve made connections with new people on Twitter, and gained better visibility myself. I regularly find and share interesting...
by Sue Horner | Feb 21, 2017 | The Red Jacket Diaries blog
Humans are funny creatures. We’ll binge-watch hours of TV episodes or movies, yet barely tolerate a fraction of a second for a web page to load. That means you need a shortcut to meaning if you’re explaining something complex or unusual. Seth Godin says the best way...
by Sue Horner | Feb 15, 2017 | The Red Jacket Diaries blog
The fellow I interviewed was chatty; the topic, fascinating. The problem? Cramming as much of that interesting conversation into just 300 words. My clients often have a specific number of words they need to fit a certain space. Magazine and newspaper editors also...
by Sue Horner | Feb 9, 2017 | The Red Jacket Diaries blog
I must have run across Roger von Oech at an IABC conference years ago. He’s an author and inventor who has been giving seminars, workshops and presentations on creativity since 1977, although he doesn’t specifically point to IABC on his website. His name came to light...
by Sue Horner | Feb 1, 2017 | Writing samples
(Published in Niagara Escarpment Views, Winter 2017) Nature’s programming is strong. After the first rainfall following spring thaw, Jefferson’s Salamanders emerge from underground dens, determined to migrate to the ponds where they were born to lay their eggs. In...
by Sue Horner | Feb 1, 2017 | The Red Jacket Diaries blog
Done properly, a company’s employee newsletter can deliver information employees need when they need it. An e-newsletter can reduce email volume by collecting content that otherwise would be sent separately. An e-newsletter can easily link to relevant spots in your...
by Sue Horner | Jan 24, 2017 | The Red Jacket Diaries blog
(Updated Jan. 15, 2020.) January is a big month here at Get It Write headquarters. After celebrating 26 years in business earlier in the month, my next milestone is 10 years of blogging. I’ve learned a lot in that time (see nine things I listed at my nine-year...
by Sue Horner | Jan 18, 2017 | The Red Jacket Diaries blog
Over the holidays, I was in the store formerly known as Mountain Equipment Co-op. Great name, isn’t it? Without even trying, you can tell it sells outdoor recreation gear and clothing. One of their taglines is “Outside is our place. Canada is our backyard.” Nice. In...
by Sue Horner | Jan 12, 2017 | The Red Jacket Diaries blog
Happy birthday to Get It Write! A woman I once met at an event said, “Omigosh, you have my dream job!” Most days, I think that too. In fact, during a conversation about “the best thing that’s ever happened to you,” I realized that launching my business 28 years ago...
by Sue Horner | Jan 4, 2017 | The Red Jacket Diaries blog
Post-truth, on fleek, Dad bod and listicle are among the terms that made the 42nd annual list of words and phrases the wordsmiths at Lake Superior State University in Michigan want to banish for “Misuse, Overuse and General Uselessness.” Distressingly, making the list...
