That means you need a shortcut to meaning if you’re explaining something complex or unusual. Seth Godin says the best way to convey a complex idea is to “find it living inside something else you already understand.” From there, you say, “This” is like “that.”
My February newsletter shares five great examples, including this:
The distinction between the terms content strategy and content marketing strategy “is best explained with a Russian doll: a smaller strategy is inside a larger one. In this case, content marketing strategy is the smaller strategy inside the larger one, content strategy.”
– Demian Farnworth for Copyblogger
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