by Sue Horner | Oct 18, 2018 | The Red Jacket Diaries blog
You know you should be on social media, but you’d rather do anything BUT social media. Good news. Sue Walker says listening, engaging with others and being human is more important than cranking out a daily status update. At a recent lunch & learn session, the...
by Sue Horner | Oct 11, 2018 | The Red Jacket Diaries blog
Let’s be clear. Those “Terms and Conditions” we have to “accept” or “agree to” before using new software, phones and other technology are anything but clear. I blame lawyers, who stuff sentences with words to cover every possible situation. The sentences are wordy and...
by Sue Horner | Oct 4, 2018 | The Red Jacket Diaries blog
Keeping up with the pace of change is a juggling act for internal communicators. “Restructures, leadership changes, redundancies, new technology, mergers and acquisitions, office moves – you’re expected to do it all,” as consultant Rachel Miller of All Things IC...
by Sue Horner | Sep 27, 2018 | The Red Jacket Diaries blog
When I first went out on my own, I cold-called my way through a battered copy of The Canadian Writer’s Market. Although the effort eventually resulted in some freelance writing work, the experience was painful, as I recently recounted. The tactic is unlikely to...
by Sue Horner | Sep 20, 2018 | The Red Jacket Diaries blog
A blog post suggests that organization’s forget about people. A menu lists stir fry’s. An email warns about using knock off’s rather than original iPhone parts. A gift shop sells a charming sign about Cat’s leaving paw prints on your heart. As Grammar Monster says,...
by Sue Horner | Sep 13, 2018 | The Red Jacket Diaries blog
When my sons were growing up, books were a big part of our life. One memorable series was Where’s Waldo? by Martin Handford. The boys enjoyed scanning the detailed illustrations searching for that one specific individual, the bespectacled Waldo. Company employees are...
by Sue Horner | Sep 6, 2018 | The Red Jacket Diaries blog
People are interested in launching their own businesses, but a little nervous about it, too. That’s the not-so-surprising conclusion I took away from this week’s panel discussion about starting an independent business. We had a great turnout, lots of information from...
by Sue Horner | Aug 29, 2018 | The Red Jacket Diaries blog
Nearly 28 years still seems an improbable amount of time that I’ve been out on my own. Astonishing, even. But LinkedIn has done the math, and assures me Get It Write has been operating 27 years and eight months. Oh sure, luck played a role – and tremendous support...
by Sue Horner | Aug 22, 2018 | The Red Jacket Diaries blog
Do you want to explain something complicated, spark a flash of understanding or create a feeling? Reach for analogies. Analogies – metaphors and similes, which show how two things are alike – help readers quickly get your meaning. “Tools such as analogies and...
by Sue Horner | Aug 9, 2018 | The Red Jacket Diaries blog
Hootsuite has an “improved experience” coming for users. Forgive me for being suspicious (too many years of seeing weasel words in corporate announcements), but I doubt they mean for those of us with free plans. Here’s the message, complete with an odd word choice in...
