by Sue Horner | May 22, 2019 | The Red Jacket Diaries blog
Having been on the outside of company employee communication for many years, I’ve recently gone looking for the current “inside” view. The May issue of my newsletter, Wordnerdery, starts a series where I report the results, starting with one perspective on...
by Sue Horner | May 16, 2019 | The Red Jacket Diaries blog
Print can be expensive, so I understand that Costco will no longer send their printed Costco Connection magazine to lower-tier members like me. After all, their stated mission is “to continually provide our members with quality goods and services at the lowest...
by Sue Horner | May 9, 2019 | The Red Jacket Diaries blog
With the data from 350 million internal emails in PoliteMail’s 2018 Benchmark Report, Michael DesRochers has a good idea of what encourages employees to read them. Michael is Managing Director of PoliteMail, which helps companies measure and improve email broadcasts...
by Sue Horner | May 1, 2019 | The Red Jacket Diaries blog
My husband and I have never taken a cruise, but somehow we’re on a mailing list that leads to regular promotions for ocean and river adventures. We also get frequent invitations to events where we can get more details. Finally, we accepted one, and set off to learn...
by Sue Horner | Apr 25, 2019 | The Red Jacket Diaries blog
Do you want to explain something, clear up confusion, make a point or reflect or spark emotion? Reach for what I call expressive language (AKA figurative writing), which is a memorable way of showing rather than telling. For example, Oxford Dictionaries describes...
by Sue Horner | Apr 18, 2019 | The Red Jacket Diaries blog
Google made me do it. My website refresh has been in the back of my mind for months. I had a few changes I wanted to make, but nothing seemed urgent and the project fell off my radar. I finally set things in motion after a few reminders about Google’s view of sites...
by Sue Horner | Apr 10, 2019 | The Red Jacket Diaries blog
Hands up if you volunteer! Hey, good for you – and good for the organization you’re helping. Much of the work in associations, schools and other groups only gets done if volunteers tackle it. In fact, if you find yourself grumbling, “Why doesn’t this group [do...
by Sue Horner | Mar 20, 2019 | The Red Jacket Diaries blog
Love them or hate them, numbers are all around us. Whether numbers mean anything to your reader or not often comes down to how well they are explained. I recently ran across Making Data Meaningful (pdf), a guide designed to be “a practical tool to help managers,...
by Sue Horner | Mar 14, 2019 | The Red Jacket Diaries blog
Can you remember life before the web? Probably barely, even if you are old enough. The World Wide Web turned 30 this week, starting “a technological revolution that has transformed the way people buy goods, share ideas, get information and much more,” reports...
by Sue Horner | Mar 7, 2019 | The Red Jacket Diaries blog
A PR colleague is having a hard time convincing me that using “ecosystem” outside the realm of biology and science isn’t jargon. It is. Here’s the usual definition: “A biological community of interacting organisms and their physical environment” (The Canadian Oxford...
