by Sue Horner | Nov 19, 2021 | The Red Jacket Diaries blog
Festive lights and Christmas trees are already popping up in my neighbourhood. American Thanksgiving is fast approaching. The news is full of dire predictions for the availability of whatever it was you hoped to buy for Christmas gifts. Let’s get cracking, then,...
by Sue Horner | Nov 9, 2021 | The Red Jacket Diaries blog
Is your company doing the important work that supports diversity, equity and inclusion (DE&I)? Or is it settling for “performative diversity”? The subject came up after I shared an article on social media that listed some “easy ways” communicators could support...
by Sue Horner | Nov 1, 2021 | The Red Jacket Diaries blog
Merriam-Webster added a staggering 455 new words to the dictionary in October. Some aren’t exactly new (hasn’t dad bod been a thing for a while?), but are newly welcomed to the inner sanctum of the dictionary world. Many did not relate exactly to the pandemic, either,...
by Sue Horner | Oct 22, 2021 | The Red Jacket Diaries blog
If your company looks “male, pale and stale” at the top, there’s a lot you as a communication or PR person can do about it. That’s according to participants in the Diversity in PR conference I attended recently. Right now, most of us are in Diversity 1.0....
by Sue Horner | Oct 9, 2021 | The Red Jacket Diaries blog
The latest “What happens on the internet every minute” is out courtesy of Domo.com, and oh my, we are online a lot. (Click on the image to get a better view of it.) Every minute, enough people are watching YouTube videos to add up to more than 694,000 hours. Every...
by Sue Horner | Oct 1, 2021 | The Red Jacket Diaries blog
The idea of love locks is charming. They are small padlocks, often with names or initials etched into them, attached to a bridge, railing or fence as a symbol of love. Awww. While they may lift lovers’ spirits, though, love locks can drag structures down. In 2015,...
by Sue Horner | Sep 24, 2021 | The Red Jacket Diaries blog
Don’t you appreciate when people use creative ways to help you understand something complicated? This is especially welcome as we continue grappling with COVID-19. These days, scientists are explaining how vaccines or preventive measures work, the perfect situation...
by Sue Horner | Sep 17, 2021 | The Red Jacket Diaries blog
When I heard that three COVID-19 vaccines were getting new names, and when I saw the names, I thought it was a joke. But no, apparently it’s true. Health Canada has “authorized brand name changes” for the vaccines formerly known as Pfizer, Moderna and...
by Sue Horner | Sep 9, 2021 | The Red Jacket Diaries blog
So much of what we see online seems pretty random. That’s because the lifespan of content posted on social media is mostly fleeting: On Snapchat, you might have 10 seconds, although Stories last about 24 hours. Tweets might be visible to your followers for an...
by Sue Horner | Sep 2, 2021 | The Red Jacket Diaries blog
Roughly this time last year, I was lamenting the overuse of words like cadence that have turned them into jargon or buzzwords. It’s still everywhere, as in this recent example: “Prime Your Revenue Engine with a Prospecting Cadence.” It’s also been a big year for...
