by Sue Horner | Jun 18, 2021 | The Red Jacket Diaries blog
“Side parts are out. Tight pants are over. And newsletters are officially back.” I laughed at that comment in Business 2 Community, riffing on the recent “cheugy” word wars. It seems Gen Zs (born 1997–2015) have decreed items supposedly loved by Millennials (born...
by Sue Horner | Jun 13, 2021 | The Red Jacket Diaries blog
They weren’t hugged, even though some were as young as three. They weren’t comforted at being separated from their families. They weren’t fed properly or protected from abuse. And at a former residential school in Kamloops, B.C., 215 Indigenous children were buried in...
by Sue Horner | May 28, 2021 | The Red Jacket Diaries blog
It’s not about me. That’s what I’ve realized about adding “she/her” to my profiles on LinkedIn, X, Zoom and elsewhere. Here’s why. The pronouns we use when speaking of someone often imply a gender, such as “she” or “her” to refer to a woman or girl....
by Sue Horner | May 20, 2021 | The Red Jacket Diaries blog
Several times, I’ve taken part in a fundraising 5K event called Push for Your Tush. As usual with such events, I had to sign a release – actually a “RELEASE, WAIVER and INDEMNITY AGREEMENT,” in all caps every time it is mentioned – for the organizer, Colorectal...
by Sue Horner | May 14, 2021 | The Red Jacket Diaries blog
The pandemic has introduced us to many words we don’t really want to know and often can’t spell (epidemiologist is a big one, or is that just me?), but that’s kind of the nature of the English language. It’s always changing. Never mind the new...
by Sue Horner | May 7, 2021 | The Red Jacket Diaries blog
Have you ever felt reluctant to take on a role because the previous person left pretty big shoes to fill? That’s how Carolyn Ray felt about taking on the legacy of the late Evelyn Hannon and her JourneyWoman “empire.” Trusting her gut feeling, she did it anyway....
by Sue Horner | Apr 29, 2021 | The Red Jacket Diaries blog
When you have something to write, do you focus and get it done? Or do competing priorities or back-to-back meetings pull you away, until suddenly you have lots to write and little time to do it? When you’re pressed for time and need to write, quickly, try these ways...
by Sue Horner | Apr 23, 2021 | The Red Jacket Diaries blog
Maybe you’ve noticed this about the pandemic, too: People speaking about all things COVID-19 are trying to make them easier to understand. Or, sometimes, they’re trying to make a point about actions that are or are not working. Want to explain how the virus works or...
by Sue Horner | Apr 16, 2021 | The Red Jacket Diaries blog
The caller got right to the point. “How much does it cost for a 250-word newsletter article?” The thing about services is that there’s rarely a simple answer to “How much?” You can always answer with a range, but that’s only helpful if you provide context and details....
by Sue Horner | Apr 8, 2021 | The Red Jacket Diaries blog
Dense, complicated and potentially boring subjects need explanation, no matter who you’re writing for. That’s often what I’m asked to do, and here’s my “secret” for turning a potentially boring subject into an interesting one: Find the human, because...
