by Sue Horner | Mar 11, 2020 | The Red Jacket Diaries blog
Working from home is suddenly on the radar for more people as the world gets a handle on COVID-19, the infectious disease caused by the most recently discovered coronavirus. Coronaviruses are a family of viruses that cause illness ranging from the common cold to more...
by Sue Horner | Mar 4, 2020 | The Red Jacket Diaries blog
Happy National Grammar Day, fellow word nerds! The big day goes back to 2008, and its founding by Martha Brockenbrough and the Society for the Promotion of Good Grammar. SPOGG is “for people appalled by bad grammar in public spaces.” Yup, that’s me. (Note,...
by Sue Horner | Feb 27, 2020 | The Red Jacket Diaries blog
How do you reach members of your organization when they number more than 80,000, live across Canada and beyond, and are an average age of 65? I found out when talking to Sylvia Link, MC, ABC, APR, who is Director of Marketing & Communication for RTO/ERO (formerly...
by Sue Horner | Feb 19, 2020 | The Red Jacket Diaries blog
“Exciting changes at Paper.li!” said the email subject line. (Paper.li helps you “create a web presence” with an online newspaper that contains your “curated” content.) The email continued, “We’re thrilled to have you as part of our community, and want you to be the...
by Sue Horner | Feb 13, 2020 | The Red Jacket Diaries blog
“Amazing” was the go-to word on this year’s Academy Awards red carpet. In fact, if you had a drink every time someone’s gown or Oscar experience or career was said to be amazing, you’d have been drunk before the ceremony even started. At one time, something...
by Sue Horner | Feb 6, 2020 | The Red Jacket Diaries blog
“Life is really, really, ridiculously, annoyingly, infuriatingly, terrifyingly fragile.” So says Katie Hawkins-Gaar, a writer and journalism consultant…and young widow. Her husband Jamie died in 2017, collapsing less than a mile from the finish line of a half marathon...
by Sue Horner | Jan 30, 2020 | The Red Jacket Diaries blog
A peek under the blog “hood” shows that a post about looking for a gender-neutral option for man-hours is one of the most-read on my blog. I’m clearly not the only one who has looked this up! (Long story short, try work-hours or staff-hours.) Women...
by Sue Horner | Jan 22, 2020 | The Red Jacket Diaries blog
In a world where skimming and snacking is our default way of operating, vivid images can be an express trip to understanding. Metaphors are magic when you want to explain something complicated, give an idea of size, make a point memorably – or just make someone smile....
by Sue Horner | Jan 15, 2020 | The Red Jacket Diaries blog
This seems unreal even to me, but I’m celebrating 29 years in business this month. Wow! Starting my business was a leap of faith. Or, as I put it in a post in 2017, it wasn’t really as fast as a leap. It was more like stretching and warming up and slowly building up...
by Sue Horner | Jan 8, 2020 | The Red Jacket Diaries blog
Happy New Year! Oops, the year has hardly begun and we’re heading for the New Year’s resolution danger zone. Already, “chances are pretty good that all those lofty resolutions you made before the clock struck midnight on Dec. 31 have fallen by the...
