by Sue Horner | Feb 28, 2018 | The Red Jacket Diaries blog
Gini Dietrich knows about the highs and lows of small business, and persisting through them. During a recent webinar, the founder and CEO of PR firm Arment Dietrich walked members of IABC/Toronto’s Professional Independent Communicators through the story of her...
by Sue Horner | Feb 22, 2018 | The Red Jacket Diaries blog
Never mind the famous thought that people have a shorter attention span than that of a goldfish. (Who measured the goldfish anyway, and how?) People pay attention when they are interested, or when it’s in their best interest. So if you’re producing articles, web copy,...
by Sue Horner | Feb 14, 2018 | The Red Jacket Diaries blog
More than 4.7 million people were asking Google this week if blogging is dead. After quietly celebrating 11 years of blogging in January (I was surprised too), I have to say the question comes up every year. The answer is still no. In fact, Christopher Penn of SHIFT...
by Sue Horner | Feb 7, 2018 | The Red Jacket Diaries blog
Writers and editors love a short, punchy word, especially in headlines. A short word grabs attention while saving precious space. It’s memorable. It gets to the point. Sometimes, though, that word brings something else to mind. I’m guessing that short punchiness is...
by Sue Horner | Jan 25, 2018 | The Red Jacket Diaries blog
Novelists, journalists and corporate communicators have this in common: We all want readers to read our writing. An effective headline sets the stage, but how we open the story or article invites readers in, or sends them scurrying for the door. How do you start? Here...
by Sue Horner | Jan 11, 2018 | The Red Jacket Diaries blog
If you’re a word nerd, like me, you probably look forward to the release in early January of the “words of the year” from the previous year. They’re out! In past years, the words chosen were often catchy new portmanteaux – words formed by blending two or more distinct...
by Sue Horner | Jan 4, 2018 | The Red Jacket Diaries blog
The wordsmiths at Lake Superior State University in Michigan are at it again. Among the words they’re trying to banish for “Misuse, Overuse and General Uselessness” are fake news, gig economy, impactful and unpack. As an unnamed spokesperson said when releasing the...
by Sue Horner | Dec 27, 2017 | The Red Jacket Diaries blog
As another year comes to a close, I’m looking back at the most-viewed posts on my blog in 2017. Did you miss any of them? As a freelance writer, I often talk about the various aspects of the indie life that I think others may be interested in: Reflecting on marking 26...
by Sue Horner | Dec 20, 2017 | The Red Jacket Diaries blog
What are your passions? How long have you been in business and why did you start? If you have a business or personal website, sharing more about what makes you tick helps your visitors feel they know you, leading them to like and trust you. That’s why your “About”...
by Sue Horner | Dec 14, 2017 | The Red Jacket Diaries blog
You can usually spot jargon at less than 10 paces, but it’s fun to have the option of The De-Jargonizer. Plug in a piece of writing, and this handy tool will highlight the jargony words you might want to replace. A report about Toys ’R’ Us executives giving themselves...
