by Sue Horner | Jun 17, 2014 | The Red Jacket Diaries blog
Yahoo! My monthly newsletter, Wordnerdery, has been given a 2014 APEX Award of Excellence for Publication Excellence. APEX Awards are given by Communications Concepts, which helps communicators “write, edit and manage more effective business publications.”...
by Sue Horner | Jun 15, 2014 | The Red Jacket Diaries blog
Is there one question “you are never tired of asking and will never know the answer to”? This is the question 2014 IABC World Conference* speaker Lesley Jane Seymour referred to in her keynote session, “Discovering Your Life’s Question.”...
by Sue Horner | May 28, 2014 | The Red Jacket Diaries blog
For every narrow, geeky subject, Carl Friesen bets there’s a matching geeky publication that wants your content. At a meeting of IABC/Toronto’s Professional Independent Communicators, Carl outlined how to drive reputation through content that shows off your...
by Sue Horner | May 16, 2014 | The Red Jacket Diaries blog
A colleague asked me this week if I knew anyone with a specific expertise. No one person came to mind, so I scrolled through the member lists of a couple of associations. With a somewhat vague idea of what the members did, I had to rely on their brief summary of...
by Sue Horner | May 8, 2014 | The Red Jacket Diaries blog
One of my clients had a standing request to find a photo for each article written for the employee newsletter. No wonder; “Photos attract even the most casual reader,” says The Canadian Press Stylebook, and that makes captions “probably the most-read words…after...
by Sue Horner | May 4, 2014 | The Red Jacket Diaries blog
What I was thinking? Months ago, I agreed to do a fundraising event, the 24th annual Canada Life CN Tower Climb. That’s 1,776 steps, from the bottom of that tower on the left, allllll the way to the observation deck. I would be part of the Advantis...
by Sue Horner | Apr 23, 2014 | The Red Jacket Diaries blog
How often should you send an employee or subscriber newsletter? As with many areas of communication, the answer is, “It depends.” The April issue of Wordnerdery talks about some things to consider, revisiting this blog post from 2012. Do you agree?...
by Sue Horner | Apr 16, 2014 | Most popular posts, The Red Jacket Diaries blog
In the end, my big brother had less than a year to live from the first signs that something was going wrong. Gallstones, maybe? No. Colon cancer, which had already spread to his lungs and liver. He was 61. Don moved to California years ago, and being on opposite sides...
by Sue Horner | Apr 8, 2014 | The Red Jacket Diaries blog
Earlier this year, I mentioned working on a Toronto shopping guide, intended for people coming to this year’s IABC World Conference. With the guide, visitors get the inside scoop from local IABC members on where to grab a gift or specific item close to the...
