by Sue Horner | Jan 21, 2014 | The Red Jacket Diaries blog
Do you work with email distributors? Among my volunteer jobs these days is communication for two groups for independents, IABC’s Professional Independent Communicators and the Communicators Connection (formerly Halton-Peel Communications Association). So I find myself...
by Sue Horner | Jan 15, 2014 | Most popular posts, The Red Jacket Diaries blog
With years running my own business under my belt, I may be doing a few things right. So when friends or acquaintances say they are thinking about starting their own businesses, I’m happy to chat about my own experiences. Assuming you have searched your soul and are...
by Sue Horner | Jan 6, 2014 | The Red Jacket Diaries blog
Selfie received the most nominations to the 39th annual list of banished words and phrases, or more accurately, the list of word and phrases WE WISH were banished for “Misuse, Overuse and General Uselessness.” This according to the...
by Sue Horner | Dec 30, 2013 | The Red Jacket Diaries blog
As another year winds to an end, here are the top 10 posts readers found the most interesting on the Red Jacket Diaries over the past 12 months: Some great examples of expressive writing I’ve run across this year, including terms like “tunefulness and...
by Sue Horner | Dec 18, 2013 | The Red Jacket Diaries blog
Here it is, almost Christmas, and you’re trying to get work done? Take a minute for a laugh or two: Five days of Christmas sweaters, with Jimmy Fallon. In the original video I linked to (sorry, no longer available), he gives away one with a roaring fire scene he...
by Sue Horner | Dec 11, 2013 | The Red Jacket Diaries blog
After sharing some thoughts on (okay, venting about) the 2014 IABC World Conference, I’m pleased to say something seems to be happening. Claire Watson, ABC, APR and external relations team lead at IABC, responded to my post. She wondered what kind of content we...
by Sue Horner | Dec 5, 2013 | The Red Jacket Diaries blog
Author Helen Fielding didn’t get the prize because her Mad About the Boy wasn’t deemed “cringeworthy” enough. The Fifty Shades books didn’t qualify either, because the prize doesn’t go to porn or erotic literature. The prize in...
by Sue Horner | Nov 27, 2013 | The Red Jacket Diaries blog
Dear IABC, You’ve had a tough year, but some of the decisions you are making baffle me. Take this latest offer of earlybird pricing ($330 off! Only $1,100!) for next year’s World Conference. Why did you make the offer good until the end of November only,...
by Sue Horner | Nov 18, 2013 | The Red Jacket Diaries blog
Independent communicators are used to wearing a lot of different hats, but the one that’s most uncomfortable is usually the one called “Chief Financial Officer.” Frankly, we’d rather be doing what we do best! However, members of the Halton-Peel Communications...
by Sue Horner | Nov 9, 2013 | The Red Jacket Diaries blog
You can’t necessarily trust your brain. As magician/speaker Dan Trommater told IABC/Toronto’s Professional Independent Communicators at a meeting on Nov. 6, your brain sometimes fills in the blanks when you make assumptions. It also shuts off when you come...
