by Sue Horner | Aug 19, 2013 | The Red Jacket Diaries blog
Experience is an excellent teacher, and lately it seems that many bloggers have learned a ton from the latest movie, or dance craze, or some other passing fancy. I’ve shared my own thoughts about things I learned from: Sesame Street (tell a story to make your...
by Sue Horner | Aug 8, 2013 | The Red Jacket Diaries blog
Give customers a great experience. Don’t screw stuff up. Treat your best customers like insiders. Say thank you. These are just a few of the tips for improving customer loyalty found in a recent Entrepreneur.com post. Being thoughtful with customers isn’t...
by Sue Horner | Aug 2, 2013 | The Red Jacket Diaries blog
Especially given my last post, it’s time for another roundup of funny, interesting or just plain silly items found online, this time related to books: The Seattle Public Library staged the world’s longest book domino chain to promote its summer reading...
by Sue Horner | Jul 23, 2013 | The Red Jacket Diaries blog
My last post was a reminder about why we need balance in our lives. The timing is unexpectedly appropriate, because I’ve just been hit hard with another reason to treat life as precious: My brother has cancer. Familiar feelings of helplessness are compounded by...
by Sue Horner | Jul 17, 2013 | Most popular posts, The Red Jacket Diaries blog
Work will always be there; just be sure to stop every once in a while and celebrate your successes. That’s what I told a friend this week who was struggling with that feeling of being on a hamster wheel, trying to catch up with never-ending work. It’s also...
by Sue Horner | Jul 10, 2013 | The Red Jacket Diaries blog
Have you taken a look at your Twitter archive yet? Serious geeks will use it to analyze what they said and when, but I highly recommend it as a fun trip down memory lane. To find it, log into Twitter, go to Settings, then scroll down to Your Twitter data. Re-enter...
by Sue Horner | Jul 4, 2013 | Most popular posts, The Red Jacket Diaries blog
“I grew up sort of basted in words.” That wonderful evocative sentence comes from Richard Bach in The Bridge Across Forever. The line explains his childhood, where his father read stories in German – translating as he read – and the boy’s mother...
by Sue Horner | Jun 25, 2013 | The Red Jacket Diaries blog
The flurry of #IABCWC13 tweets and jolly Facebook posts about exciting adventures in New York has bombarded me for days, each one a sharp reminder that I did not attend this year’s IABC World Conference. I’m feeling a little sad about that, although it...
by Sue Horner | Jun 18, 2013 | The Red Jacket Diaries blog
The caller got right to the point. “How much does it cost for a 250-word newsletter article?” The thing about services is that there’s rarely a simple answer to “How much?” You can always answer with a range, but that’s only helpful if you provide context and details....
by Sue Horner | Jun 11, 2013 | The Red Jacket Diaries blog
Whether you’ve been in business for one month or more than 20 years, there’s always something to learn from fellow independents. Here are just some of the useful tips shared at an IABC/Toronto Professional Independent Communicators networking exchange: LinkedIn...
