by Sue Horner | Jun 26, 2011 | The Red Jacket Diaries blog
The badge you see here is the type of identifier that marks IABC World Conference-goers, making it easy to strike up a conversation with people you don’t know. As I mentioned in my last post, that’s one of the benefits of the conference. Here are some of...
by Sue Horner | Jun 19, 2011 | The Red Jacket Diaries blog
“Communicatrix” Colleen Wainwright had a great line in her June newsletter that sums up the value of the 2011 IABC World Conference I just attended in San Diego: “We’re social beings, and to truly learn, grow and stay inspired, we need to get...
by Sue Horner | Jun 6, 2011 | Most popular posts, The Red Jacket Diaries blog
Please tell my client that five exclamation points (or exclamation marks, if you prefer) in six sentences is too many. Last week I edited an annual report written by a non-profit group. Knowing the group wanted “donor-centric” copy, I deliberately left...
by Sue Horner | May 31, 2011 | The Red Jacket Diaries blog
“Words are not much valued on the Internet, perhaps because it features so many of them.” So reads a line in a recent article by David Streitfeld in The New York Times, called “Funny or Die: Groupon’s Fate Hinges on Words.” The article...
by Sue Horner | May 29, 2011 | The Red Jacket Diaries blog
When I launched the Red Jacket Diaries, I worried that my track record of (not) keeping up a journal would be an indicator of my abilities to keep up a blog. For a while, though, I had a rhythm going, where I paid attention to the world and made a mental or written...
by Sue Horner | May 24, 2011 | The Red Jacket Diaries blog
The Red Jacket Diaries track my experiences as an independent communicator, where a red “power jacket” is my secret weapon for changing from shy freelance writer to outgoing networker.
by Sue Horner | May 18, 2011 | The Red Jacket Diaries blog
The good news: Everyone wants me these days. The bad news: Everyone wants me these days. Ah, the life of a freelance writer! Between back-to-back deadlines for clients and multiple readings and writings for school, it’s been a struggle to keep up my...
by Sue Horner | May 10, 2011 | The Red Jacket Diaries blog
Over lunch, a colleague mentioned that she had been on a job interview where the recruiter pointedly told her, “We have a YOUNG team here.” Do I need to mention that my colleague would not be considered “young” but what you might call “more seasoned”? I suggested she...
by Sue Horner | Apr 29, 2011 | The Red Jacket Diaries blog
Don’t you love reading the expressive ways people find to make a point? Some of them make you laugh; some conjure up an appealing image or make an unusual connection. Here are a few of my latest finds, with the part I particularly liked in bold: “If you...
by Sue Horner | Apr 26, 2011 | The Red Jacket Diaries blog
The last couple of weeks have been crazy busy, without much time for an online life. But — shh! don’t tell! — I still allowed myself the guilty pleasure of watching Dancing With The Stars on Monday and Tuesday nights. And yes, I even had dibs on the...
