by Sue Horner | Jul 20, 2009 | The Red Jacket Diaries blog
While countries around the world worry about swine flu (sorry, H1N1), I’m here to tell you there is another insidious virus sweeping at least the blogging world. Yes, some online Dr. Evil is secretly going around stealing our mojo. You know you’ve noticed...
by Sue Horner | Jul 10, 2009 | The Red Jacket Diaries blog
Everyone can write, can’t they? But it takes real skill to come up with truly awful writing, like that celebrated by the annual Bulwer-Lytton Fiction Contest.(Sadly ended in 2025.) This is almost as much fun as the Oddest Book Title of the Year contest. But...
by Sue Horner | Jul 6, 2009 | The Red Jacket Diaries blog
In the movie, “He’s Just Not That Into You” (seen on the plane on the way home from San Francisco), Drew Barrymore’s character laments the sorry state of communication with the opposite sex: “I had this guy leave me a voicemail at work,...
by Sue Horner | Jul 2, 2009 | The Red Jacket Diaries blog
My car insurer claims it is working on “greening” its operations, and not a moment too soon. I’m drowning in paper. True, I laid a number of changes on the company over the past two months. I bought a new car that had to be added to my existing...
by Sue Horner | Jun 24, 2009 | The Red Jacket Diaries blog
Have you noticed lately that the bloggers you follow are posting a little less frequently? For me, there’s a direct correlation between deadlines looming and a slowdown in both reading and posting to blogs. I’m disciplined about working when I have to be,...
by Sue Horner | Jun 21, 2009 | The Red Jacket Diaries blog
The 2009 IABC World Conference in San Francisco was a whirlwind of learning opportunities and social events. (Great promotional clip for it here.) Here are some of the highlights: Brian Dunn, COO and soon to be CEO of Best Buy: Down-to-earth, personable, enthusiastic,...
by Sue Horner | Jun 17, 2009 | The Red Jacket Diaries blog, Writing samples
Debby McLachlan has strict instructions: no big purchases, because her tiny condo is already jam-packed. So we’ve arrived at the Aberfoyle Antique Market about mid-morning, coffee in hand, “just to look.” Still, there’s no question we’ll...
by Sue Horner | Jun 17, 2009 | The Red Jacket Diaries blog
Back from the 2009 IABC conference in San Francisco (it’s a week ago already!) and I’ve finally found a few minutes to blog about it. (If you’re visiting from Les Potter’s blog, welcome! Be warned you’ve arrived at the PotterHorn mutual...
by Sue Horner | May 29, 2009 | The Red Jacket Diaries blog
Random petty annoyances in the usability world: When a web site makes me log in, but has nowhere for me to log out. When a site makes me log in more than once (for instance, once to enter a members-only section, and again to comment on a discussion forum). When my...
by Sue Horner | May 27, 2009 | The Red Jacket Diaries blog
I just love finding words eloquently or imaginatively written for the enjoyment of readers. No coincidence, such writing also helps readers visualize what you’re explaining. Here are more examples spotted recently, with my fave parts in bold: “An earthquake will...
