by Sue Horner | Feb 15, 2008 | The Red Jacket Diaries blog
Akismet (“You have better things to do with your life than deal with the underbelly of the internet”) has caught more than 8,800 spam messages for me since I activated it on my blog in May, and what a great tool it is. Every once in a while, I look through...
by Sue Horner | Feb 7, 2008 | The Red Jacket Diaries blog
Does anyone else find this a somewhat odd thing to say? “A successful blog kind of opens the kimono and from a brand point of view lets people know who you are.” This is a quote from Rob Frankel, a Los Angeles-based branding consultant, from an article called Business...
by Sue Horner | Jan 25, 2008 | The Red Jacket Diaries blog
Those who spend large amounts of time online will totally understand when T.J. Larkin, in a weekly Larkin Pages research summary, says that we’re the ones responsible for half of our own interruptions. Think of all those blogs you follow, keeping up your own...
by Sue Horner | Jan 24, 2008 | The Red Jacket Diaries blog
It seemed an incredible cosmic coincidence that I would start blogging on the very same day as the informative, insightful and strategic Les Potter, but as I found out when Les posted his one-year commentary on Tuesday, it was merely close. Well, two days apart is...
by Sue Horner | Jan 7, 2008 | The Red Jacket Diaries blog
Happy New Year! So here we are in the aftermath of the famous “holiday season.” It feels like the last two weeks have been spent doing nothing but eat, drink and be merry, which is great fun but not too conducive to jumping quickly back into a productive...
by Sue Horner | Jun 29, 2007 | The Red Jacket Diaries blog
Don’t you find that keeping up with blogs and blogging goes out the window when things are busy? I finally have a few minutes to catch up after a “drop everything and do this NOW” project this week that I just completed. This was something I had to...
by Sue Horner | Feb 27, 2007 | The Red Jacket Diaries blog
E-newsletters and blogs have a lot in common, as Nick Usborne describes (in an e-newsletter about writing; subscribe here): 1. Good newsletters and blogs seek to engage your attention at a personal level. 2. Good newsletters and blogs both deliver timely information....
by Sue Horner | Jan 31, 2007 | The Red Jacket Diaries blog
After puzzling over the name of this blog and doing a search that came up with things like the name of a football team, a colleague confessed he didn’t understand where “Red Jacket Diaries” came from. Here’s the short answer: I’m more introverted than extrovert, so if...
by Sue Horner | Jan 24, 2007 | The Red Jacket Diaries blog
Frankly, I’ve been stung into posting this. Several times recently I’ve run across comments that suggest if I am (1) a freelance writer and (2) worth anything, I should have a blog. That’s probably the worst reason to have a blog, but I actually have a better one: As...
