by Sue Horner | Mar 14, 2019 | The Red Jacket Diaries blog
Can you remember life before the web? Probably barely, even if you are old enough. The World Wide Web turned 30 this week, starting “a technological revolution that has transformed the way people buy goods, share ideas, get information and much more,” reports...
by Sue Horner | Nov 29, 2018 | The Red Jacket Diaries blog
Communicators have a path to choose, says Dan Tisch, APR, CPRS Fellow and president and CEO of Argyle Public Relationships. Are we going to be tacticians or strategists? At a professional development session hosted by IABC/Toronto and its Professional Independent...
by Sue Horner | Oct 4, 2018 | The Red Jacket Diaries blog
Keeping up with the pace of change is a juggling act for internal communicators. “Restructures, leadership changes, redundancies, new technology, mergers and acquisitions, office moves – you’re expected to do it all,” as consultant Rachel Miller of All Things IC...
by Sue Horner | Sep 13, 2018 | The Red Jacket Diaries blog
When my sons were growing up, books were a big part of our life. One memorable series was Where’s Waldo? by Martin Handford. The boys enjoyed scanning the detailed illustrations searching for that one specific individual, the bespectacled Waldo. Company employees are...
by Sue Horner | May 17, 2018 | The Red Jacket Diaries blog
This American Life. Canadaland. CBC’s Quirks and Quarks. For Immediate Release (FIR). Reply All. WNYC Studios’ Death, Sex & Money. Members and friends of IABC/Toronto’s Professional Independent Communicators called out the podcasts they listen to – are maybe even...
by Sue Horner | Apr 18, 2018 | The Red Jacket Diaries blog
Maybe “The Weed Store” was taken. For years, beer drinkers in Ontario bought their 12-packs and two-fours at an outlet called Brewers Retail. Unofficially, people called it “the beer store,” and The Beer Store it officially became in a 1985 rebranding. Now the...
by Sue Horner | Jun 22, 2017 | The Red Jacket Diaries blog
“How many words can you read on a computer screen before you start drifting off or your eyes start burning?” asks journalist, magazine editor and internal communications manager Rachel Ifans. Rachel calls print the best medium for long-form journalism (which you may...
by Sue Horner | Jul 6, 2016 | The Red Jacket Diaries blog
When technology and big data converge, the results can be revolutionary. Just don’t forget communications. Illustrating that point was one of many stories shared by Julia Oosterman at the “Next Big Thing” session for IABC/Toronto Westend members on June 23. Julia...
by Sue Horner | Apr 28, 2016 | The Red Jacket Diaries blog
I’ve been walking my neighbour’s two dogs at lunchtime, to cover while his daughter is away. Logan and Norman are relatively big black dogs, like my guy was, and they were good pals with him. So while I’m helping my neighbour out, I’m also getting a little “dose...
by Sue Horner | Dec 10, 2015 | The Red Jacket Diaries blog
Researchers say that people’s attention span is a pitiful eight seconds — supposedly less than that of a goldfish. (Do you wonder, as I do, how researchers measure a goldfish’s attention span?) So it’s not surprising that marketers are looking...
