“We’re here for you.”
You’ve probably received that message from multiple sources, like your bank or your insurance company. Or maybe they said, “We’ve got your back.” Or, “We’re looking for every possible way to help you save money.”
Did you roll your eyes and think, “I’ll bet”?
Communicating is tricky during these “unprecedented times” (another COVID-19 cliché). But if a company is using those phrases I mentioned, it’s meaningless unless they follow it up by actually doing something. You know, like waiving fees or postponing payments or giving out money.
And it would be nice if the promised “commitment to help” was a little better than (1) a 10% reduction in insurance on a car I hardly drive these days, that (2) only applies at renewal time (four months away for me), and that (3) I have to request.
On Twitter, inventive people are playing versions of lockdown bingo, checking off:
- things done while confined to the house (like snacked, baked bread)
- comments heard while on a Zoom call (“Sorry, go ahead,” “Can you hear me?”)
- hard-to-find items found while shopping (toilet paper, flour, yeast)
- words heard while listening to the news (wash your hands, COVID-19, isolation).
They inspired me to create my own version, with corporate clichés taken from emails and ads:
- Abundance of caution
- Already elevated cleaning protocols
- Closely monitoring
- Committed (to your safety, health, etc.)
- Deep (responsibility, commitment, history)
- Double down
- During these challenging times
- Every possible way
- Heightened safety precautions
- Here for you
- Here to help
- Now more than ever
- Our valued customers/employees
- Ramping up
- Today more than ever
- Uncertain times
- Unprecedented times
- We’re in this together
- We’re working hard for you
- We’ve got your back
- When this is over
What other clichés would you add?
And what version of Lockdown Bingo are you playing?
Double down on your COVID-19 jargon cleaning efforts
Jargon? Doesn’t sound best of breed to me
So true, Sue! If I hear unprecedented one more time…
It does ring hollow, as you point out, without meaningful action.
Thanks for commenting, Jeannine! Stay well.
Great post! I wish I had seen it when you first posted it. “New Normal” I think has crossed over into cliche land by now, too.
Great post! I wish I had found your site earlier. The only contribution I have I’m sure has already been checked off on your list at this point:
Ha, the “New Normal” sure has gained traction. I am also weary of “normalcy.”