by Sue Horner | Jul 2, 2009 | The Red Jacket Diaries blog
My car insurer claims it is working on “greening” its operations, and not a moment too soon. I’m drowning in paper. True, I laid a number of changes on the company over the past two months. I bought a new car that had to be added to my existing...
by Sue Horner | Jun 3, 2009 | The Red Jacket Diaries blog
Some great terms, many from BuzzWhack: Menoporsche: Male menopause. Symptoms include a sudden lack of energy, crankiness and the overpowering urge to buy a Porsche. Seagull platform: Generally a break room or common area, where food is left out for employees to eat...
by Sue Horner | May 15, 2009 | The Red Jacket Diaries blog
Have you ever heard a song, smelled a perfume or tasted food that instantly transported you to another place and time? I had that experience while having lunch the other day with my mom and two sons at the Mandarin restaurant, our after-Mother’s Day treat. The...
by Sue Horner | Apr 30, 2009 | The Red Jacket Diaries blog
The search for an alternate way to say “man-hours” and “manhole covers” for an employee newsletter article (how about “work-hours” and “sewer covers”?) got me looking again at the whole issue of gender neutral (or gender fair) language. Some people scoff at even...
by Sue Horner | Apr 9, 2009 | The Red Jacket Diaries blog
(Updated July 31, 2018) If ever there was encouragement to stay away from the overused word “unique” (not to mention “very unique”), here it is. At least 48,095 news releases used it in 2008. (It’s less common in 2018, but don’t kid yourself; it’s still out there.)...
by Sue Horner | Apr 8, 2009 | The Red Jacket Diaries blog
Some writers are known for sprinkling unusual words throughout their copy. It becomes their style or maybe a familiar quirk, but I do think it puts up a barrier between writer and reader. If you have to stop reading to go look up the word, doesn’t that break the...
by Sue Horner | Apr 3, 2009 | The Red Jacket Diaries blog
In his Alertbox newsletter discussing how non-profit web sites can attract new donors (you’d think it would go without saying, but obviously not: it’s be clear about what you are trying to achieve, and tell potential donors how you are going to spend the...
by Sue Horner | Feb 14, 2009 | The Red Jacket Diaries blog
This week, a Toronto newspaper ran a story with a headline containing a buzzword that is one of my most detested — “win-win” — so it’s obvious the battle against meaningless phrases must continue. On our side, we have sites that make fun...
by Sue Horner | Dec 18, 2008 | The Red Jacket Diaries blog
The quest to rid employee communications of buzzwords and management-speak can never rest, so it’s always encouraging to find support. Of course, it’s unlikely those who speak in “methodologies” and “strategic imperatives” will read...
by Sue Horner | Nov 9, 2008 | The Red Jacket Diaries blog
A smart reminder from Jakob Nielsen: “…the best way to boost your productivity is to switch off IM, Twitter and the like and refrain from checking your email more than once per hour. Even the shortest interruption costs you several minutes of productivity...
