by Sue Horner | Jul 16, 2020 | The Red Jacket Diaries blog
Thanks to the pandemic, we’re not getting together in person much anymore. So what’s a marketer to do? Writer, digital marketer and huge newsletter fan Ann Handley calls this “a time to build relationships, nurture customers, and create long-term loyalty.” In her...
by Sue Horner | Aug 1, 2019 | The Red Jacket Diaries blog
Smart communicators use multiple channels to reach employees, and email remains a constant for most workplaces. But dealing with the “excessive volume” of communications is a challenge for companies around the world, according to State of the Sector 2019 –...
by Sue Horner | May 22, 2019 | The Red Jacket Diaries blog
Having been on the outside of company employee communication for many years, I’ve recently gone looking for the current “inside” view. The May issue of my newsletter, Wordnerdery, starts a series where I report the results, starting with one perspective on...
by Sue Horner | May 9, 2019 | The Red Jacket Diaries blog
With the data from 350 million internal emails in PoliteMail’s 2018 Benchmark Report, Michael DesRochers has a good idea of what encourages employees to read them. Michael is Managing Director of PoliteMail, which helps companies measure and improve email broadcasts...
by Sue Horner | Dec 6, 2017 | The Red Jacket Diaries blog
Some companies/people are still missing the boat on email. I have lots of evidence from my own in-box: The “From” field: “Unknown sender” (a Black Friday sale that doesn’t inspire confidence) “No reply @” (I guess you don’t want to hear from me?) Subject lines: “No...
by Sue Horner | Nov 10, 2017 | The Red Jacket Diaries blog
“How much content is too much content in a newsletter?” wondered reader Danielle Wintrip after my post with quotes about e-newsletters. Good question. The quick answer is that “too much” varies, but you’re best off keeping your e-newsletter short. With attention spans...
by Sue Horner | Oct 5, 2017 | The Red Jacket Diaries blog
The subject line – “Done like Thanksgiving dinner” – probably seemed appropriate, casual and timely to the marketers who sent the email. It rounded up things that would help you prepare and serve a Thanksgiving dinner, like a roasting pan, pots, glasses and dishes....
by Sue Horner | Aug 11, 2017 | The Red Jacket Diaries blog
What’s the best practice for sending an internal newsletter – from the CEO, “Internal Communications,” the head of the Communications department or someone else? That was a question that came up this week. I don’t know of any definitive best practices related to who...
by Sue Horner | Sep 14, 2016 | The Red Jacket Diaries blog
Email marketing is a powerful tool. As proof, digital marketing expert Javed S. Khan shared these statistics at a recent meeting of IABC/Toronto’s Professional Independent Communicators: 91% of people check their email daily 88% regularly check email on their...
by Sue Horner | Mar 23, 2016 | The Red Jacket Diaries blog
If you’ve ever given someone your business card at a networking event and later discovered you’d been signed up for a daily newsletter, you’ve seen the dark side of email newsletters. Good email newsletters share information of value to the reader....
