by Sue Horner | Sep 14, 2016 | The Red Jacket Diaries blog
Email marketing is a powerful tool. As proof, digital marketing expert Javed S. Khan shared these statistics at a recent meeting of IABC/Toronto’s Professional Independent Communicators: 91% of people check their email daily 88% regularly check email on their...
by Sue Horner | Mar 23, 2016 | The Red Jacket Diaries blog
If you’ve ever given someone your business card at a networking event and later discovered you’d been signed up for a daily newsletter, you’ve seen the dark side of email newsletters. Good email newsletters share information of value to the reader....
by Sue Horner | Jan 13, 2016 | The Red Jacket Diaries blog
You don’t have to hire someone to slap you every time you turn to Facebook. That was the extreme step blogger Maneesh Sethi took to be more productive, detailed in Why I Hired a Girl on Craigslist — and How I Quadrupled My Productivity. But to be...
by Sue Horner | May 15, 2013 | Most popular posts, The Red Jacket Diaries blog
And you thought your in-box was already overflowing. These days, many bloggers suggest people subscribe by email rather than to an RSS feed. Canada Post is encouraging consumers to sign up for epost, to get bills by email rather than snail mail. And businesses see the...
by Sue Horner | Nov 7, 2012 | Most popular posts, The Red Jacket Diaries blog
Web usability expert Jakob Nielsen is a big fan of email newsletters, which he says can “create much more of a bond between user and company than a website can.” The bad news is that the bond can be affected by usability problems like making it complicated...
by Sue Horner | Mar 31, 2011 | The Red Jacket Diaries blog
An email arrived the other day and was promptly sent to the junk folder by my mail program. The reason? The subject line read, “Thought you might be interested in this.” I do scan mail in the junk folder, especially because postings to my school forums...
by Sue Horner | Apr 27, 2010 | The Red Jacket Diaries blog
Having been away for a week, I’m a little nervous. A few weeks ago, I managed to live through a day where no e-mail messages made it to my in-box. It took a while to find out, because I could send messages; but the replies didn’t make it through. Of...
by Sue Horner | Aug 31, 2009 | The Red Jacket Diaries blog
Updated July 13, 2018 You have to be disciplined to be productive when working from your home, and usually I am. I’m at my desk at 9 a.m. After a quick check for e-mail, I keep the sound off to avoid hearing the siren song that more has arrived. A to-do list has...
by Sue Horner | Apr 3, 2009 | The Red Jacket Diaries blog
In his Alertbox newsletter discussing how non-profit web sites can attract new donors (you’d think it would go without saying, but obviously not: it’s be clear about what you are trying to achieve, and tell potential donors how you are going to spend the...
by Sue Horner | Jan 6, 2009 | The Red Jacket Diaries blog
You knew it, and usability expert Jakob Nielsen confirms it: we’re drowning in irrelevant information, squandering an hour or more each day simply dealing with email and other distractions. So if you haven’t picked a new year’s resolution yet,...
