by Sue Horner | Mar 4, 2011 | The Red Jacket Diaries blog
There’s an art to using LinkedIn to promote yourself and your business, and social media strategist Jaime Almond told a record crowd of IABC Professional Independent Communicators and guests all about it. First, you might be interested to know that LinkedIn has more...
by Sue Horner | Jan 31, 2011 | The Red Jacket Diaries blog
“You can have it fast, you can have it good, you can have it cheap. Pick any two.” If these are words for independent communicators to live by – reflecting the value of what we do – why do so many of us buckle when a prospective client balks at the price we propose? A...
by Sue Horner | Jan 10, 2011 | The Red Jacket Diaries blog
Are you getting paid what you’re worth? Anyone can appreciate the value and attraction of that concept, but perhaps independent business owners most of all. I attended a networking/professional development event on just that topic, put on by IABC/Toronto’s...
by Sue Horner | Jun 11, 2010 | The Red Jacket Diaries blog
Yesterday, I promised more highlights of the IABC 2010 World Conference in Toronto. Here are some of the takeaways from individual sessions (check IABC for handouts) in roughly the order experienced: In Strategic Communication Planning, Les Potter, ABC (friend and...
by Sue Horner | Jun 10, 2010 | The Red Jacket Diaries blog
I’m back at my desk, trying to turn my brain back to reality after another terrific IABC World Conference. Once again, I was able to put faces to names of people met online, mostly on Twitter, and reconnect with others met at previous conferences, friends and...
by Sue Horner | Jun 21, 2009 | The Red Jacket Diaries blog
The 2009 IABC World Conference in San Francisco was a whirlwind of learning opportunities and social events. (Great promotional clip for it here.) Here are some of the highlights: Brian Dunn, COO and soon to be CEO of Best Buy: Down-to-earth, personable, enthusiastic,...
by Sue Horner | Jun 17, 2009 | The Red Jacket Diaries blog
Back from the 2009 IABC conference in San Francisco (it’s a week ago already!) and I’ve finally found a few minutes to blog about it. (If you’re visiting from Les Potter’s blog, welcome! Be warned you’ve arrived at the PotterHorn mutual...
by Sue Horner | Jun 29, 2008 | The Red Jacket Diaries blog
Taking notes during a conference is a great way to remind yourself of the speakers you heard and the insights you gained. Otherwise, I find one presentation tends to blur into another and it’s the standout performance (Seth Godin springs to mind) that you...
by Sue Horner | Jun 28, 2008 | The Red Jacket Diaries blog
The IABC International Conference in New York City was great! I got back Wednesday evening but have been scrambling ever since to catch up – I didn’t bring my laptop and couldn’t log in using my roomie’s (forgot my password). I’m up...
by Sue Horner | Nov 1, 2007 | The Red Jacket Diaries blog
New Orleans native and crisis communications expert Gerard Braud (pronounced Jared Bro) is torn between being passionate about crisis communications and being angry that so many people aren’t prepared for the most likely of crises. “In a crisis,...
