by Sue Horner | Sep 17, 2008 | The Red Jacket Diaries blog
Don’t you almost hate to watch the news, open a newspaper or check your stocks these days? The bad news is unrelenting. Formerly solid companies going bust. Layoffs. Gasoline prices through the roof. Catastrophic weather. It’s definitely an uncertain world we live in....
by Sue Horner | Jun 6, 2008 | The Red Jacket Diaries blog
One of the things I encourage new freelancers to do is get out and network. Established freelancers, too! Working in a home office can be as lonely as it is liberating. Just as you should spend some time every week on marketing your business – yes, even when you are...
by Sue Horner | May 22, 2008 | The Red Jacket Diaries blog
If you are a blogger, consider yourself patted on the back by Anne Holland, Content Director of MarketingSherpa. She encourages bloggers in the May 12 newsletter (see #9) thusly: “Starting a blog is easy. Keeping the blog going for more than a few months is...
by Sue Horner | May 14, 2008 | The Red Jacket Diaries blog
(Updated October 2016) Freelancers sometimes run into clients who question quoted rates and ask for less. Should you give in? Most seasoned professionals will agree that you shouldn’t let yourself be “had” on price. State what you are worth, making...
by Sue Horner | Jan 11, 2008 | The Red Jacket Diaries blog
An issue of IABC’s CW Magazine included an article by Peter Eschbach in which he discusses how to structure a communications department. He says: “When considering possible staffing models for structuring your corporate communication function, your choices...
by Sue Horner | Oct 26, 2007 | The Red Jacket Diaries blog
Ragan just sent me a link to a number of stories, one of which I found particularly close to home: “How to make the most of your freelancers” by Sarah McAdams. (Sorry, link no longer live. But thanks to my western colleague, Dave Traynor, for introducing...
by Sue Horner | Jun 8, 2007 | The Red Jacket Diaries blog
A compliment is a small thing, often casually given, but don’t underestimate the lift it can give the recipient. It’s been a stressful week (which explains the lack of posts), and in such situations a fine remedy is to collapse in a comfy chair with a...
by Sue Horner | Apr 13, 2007 | The Red Jacket Diaries blog
It’s difficult to proofread your own writing. You’re familiar with the words and you can easily slide right over small mistakes. But don’t let difficulty stop you! I just received the monthly newsletter from my professional association. The front...
by Sue Horner | Mar 27, 2007 | The Red Jacket Diaries blog
The freelance life is a true rollercoaster ride. There are stretches of calm, measured work, maybe even not too much work. I like these because I know they won’t last and I use them to run errands, organize my office or occasionally goof off. The quiet times are...
