by Sue Horner | Sep 17, 2008 | The Red Jacket Diaries blog
Don’t you almost hate to watch the news, open a newspaper or check your stocks these days? The bad news is unrelenting. Formerly solid companies going bust. Layoffs. Gasoline prices through the roof. Catastrophic weather. It’s definitely an uncertain world we live in....
by Sue Horner | Aug 31, 2008 | The Red Jacket Diaries blog
Being a solo communicator can be lonely. Les Potter, ABC, communications guru and visiting instructor at Towson University, once blogged about the loneliness of the solo communicator and the importance of regular social interaction with fellow professionals. He quoted...
by Sue Horner | Jul 31, 2008 | The Red Jacket Diaries blog
So Elicia MacKenzie has been crowned Maria von Trapp (in the show, How Do You Solve a Problem Like Maria?) for the upcoming Toronto production of the Sound of Music. Good for her! I did not see a single episode, nor have I watched any of American Idol or Canadian...
by Sue Horner | Jun 6, 2008 | The Red Jacket Diaries blog
One of the things I encourage new freelancers to do is get out and network. Established freelancers, too! Working in a home office can be as lonely as it is liberating. Just as you should spend some time every week on marketing your business, even when you are already...
by Sue Horner | May 22, 2008 | The Red Jacket Diaries blog
If you are a blogger, consider yourself patted on the back by Anne Holland, Content Director of MarketingSherpa. She encourages bloggers in the May 12 newsletter (see #9) thusly: “Starting a blog is easy. Keeping the blog going for more than a few months is...
by Sue Horner | May 14, 2008 | The Red Jacket Diaries blog
(Updated October 2016) Freelancers sometimes run into clients who question quoted rates and ask for less. Should you give in? Most seasoned professionals will agree that you shouldn’t let yourself be “had” on price. State what you are worth, making...
by Sue Horner | Apr 16, 2008 | The Red Jacket Diaries blog
Things are continuing busy here at Get It Write world headquarters, which may offer an explanation for the scarce posting. But I have to take a minute to share that two new pieces of business arrived this week, both “warm” referrals from people I know...
by Sue Horner | Mar 14, 2008 | The Red Jacket Diaries blog
Here’s some of what’s been going on behind the scenes of the happy freelancer: I had a last-minute panic call from a client. An executive did not like an employee newsletter article written by a junior staff writer. Could I listen to a taped conversation...
by Sue Horner | Jan 11, 2008 | The Red Jacket Diaries blog
IABC’s January CW Magazine includes an article called “In, Out or Somewhere In Between” by Peter Eschbach (IABC login required to view this), in which he discusses how to structure a communications department. He says: “When considering...
by Sue Horner | Oct 26, 2007 | The Red Jacket Diaries blog
Ragan just sent me a link to a number of stories, one of which I found particularly close to home: “How to make the most of your freelancers” by Sarah McAdams. (Sorry, link no longer live. But thanks to my western colleague, Dave Traynor, for introducing...
