by Sue Horner | Jan 10, 2011 | The Red Jacket Diaries blog
Are you getting paid what you’re worth? Anyone can appreciate the value and attraction of that concept, but perhaps independent business owners most of all. I attended a networking/professional development event on just that topic, put on by IABC/Toronto’s...
by Sue Horner | Nov 8, 2010 | The Red Jacket Diaries blog
Two things jumped out at me about the 2009 IABC/Canada online salary survey*: 1. “Nationally speaking, men do appear to make more on average than women.” According to the survey, the mean (essentially the average) yearly salary / median (the middle-most value when the...
by Sue Horner | Oct 1, 2010 | The Red Jacket Diaries blog
It’s October, and Halloween costumes and decorations have been in the stores for weeks. What better time to talk about scary things? And by that I mean, doing what scares you. Over dinner last night, one of my friends confessed that she is afraid of doing...
by Sue Horner | Jun 18, 2010 | The Red Jacket Diaries blog
IABC/Toronto recently treated volunteers to a lovely appreciation event, a buffet dinner aboard the Jubilee Queen, a replica of a Mississippi paddlewheel boat. The weather had been iffy all day, but the sun came out as we lined up to board. Having arrived early, my...
by Sue Horner | Apr 29, 2010 | The Red Jacket Diaries blog
Are you always the same person, or do you act one way with friends and family, and a different way with clients and colleagues? While on vacation, I was chatting (over a few margaritas) with a few ladies I had just met, and one of the women spoke warmly of her son....
by Sue Horner | Oct 15, 2009 | The Red Jacket Diaries blog
At a networking event given by IABC/Toronto’s Professional Independent Communicators (PIC), I shared why I volunteer, as did my colleagues Leslie Hetherington, Donna Papacosta, Barb Sawyers and Lee Weisser. PIC supports more than 100 independent communicators,...
by Sue Horner | Jan 8, 2009 | The Red Jacket Diaries blog
If all your money was invested in the stock market, you’d be feeling pretty nervous when prices start dropping. That’s why financial advisors suggest you diversify — mix it up between stocks, bonds, guaranteed investment certificates and other products with...
by Sue Horner | Aug 31, 2008 | The Red Jacket Diaries blog
Being a solo communicator can be lonely. Les Potter, ABC, communications guru and visiting instructor at Towson University, once blogged about the loneliness of the solo communicator and the importance of regular social interaction with fellow professionals. He quoted...
by Sue Horner | Jun 6, 2008 | The Red Jacket Diaries blog
One of the things I encourage new freelancers to do is get out and network. Established freelancers, too! Working in a home office can be as lonely as it is liberating. Just as you should spend some time every week on marketing your business, even when you are already...
by Sue Horner | May 21, 2008 | The Red Jacket Diaries blog
Networking gets a bad rap. Really, if you go about it the right way, you don’t have to break into a cold sweat. Forget the (bad) advice to go in and give out as many business cards as possible and try to come away with work leads. Instead, look on each...
