by Sue Horner | May 18, 2017 | The Red Jacket Diaries blog
“Your website is a beast you must constantly feed,” writer and search engine optimization (SEO) specialist Marnie Hughes told a group of entrepreneurs this week. That means constantly updating your site with blog posts, news or other content to help reach your...
by Sue Horner | Apr 6, 2017 | The Red Jacket Diaries blog
Post-it notes were flying in a session on creative problem-solving. Trevor McAlpine of Synergetic Management had members of IABC/Toronto’s Professional Independent Communicators covering the Post-its with ideas in a fast-paced session on creativity. The tactic was...
by Sue Horner | Mar 30, 2017 | The Red Jacket Diaries blog
I’m a packrat. There. I said it. And it’s true. I hang onto things way too long. Sometimes it’s due to sentimental value (Baby’s first stuffed animal! Photos! Letters from loved ones!), but other times it’s just that I’m busy. I file and forget. I don’t even see the...
by Sue Horner | Jan 24, 2017 | The Red Jacket Diaries blog
(Updated Jan. 15, 2020.) January is a big month here at Get It Write headquarters. After celebrating 26 years in business earlier in the month, my next milestone is 10 years of blogging. I’ve learned a lot in that time (see nine things I listed at my nine-year...
by Sue Horner | Jan 12, 2017 | The Red Jacket Diaries blog
Happy birthday to Get It Write! A woman I once met at an event said, “Omigosh, you have my dream job!” Most days, I think that too. In fact, during a conversation about “the best thing that’s ever happened to you,” I realized that launching my business 28 years ago...
by Sue Horner | Nov 17, 2016 | The Red Jacket Diaries blog
Branding is more than a logo or a tagline; it’s a promise. That’s the basic message of a recent panel discussion on “3D Branding” for IABC/Toronto’s Professional Independent Communicators (PIC). Here’s a brief look at what each...
by Sue Horner | Nov 2, 2016 | The Red Jacket Diaries blog
Not everyone realizes the free or low-cost resources and advice available to small businesses at the Halton Region Small Business Centre. Years ago, I visited the centre to do a search on “Get It Write” and register the name for my business. Since then, I’ve...
by Sue Horner | Jul 14, 2016 | The Red Jacket Diaries blog
“Summer afternoon — summer afternoon; to me those have always been the two most beautiful words in the English language.” — Henry James Whether you are a freelancer or work in a corporate office, you may find that business slows in the summertime. People you...
by Sue Horner | Jun 22, 2016 | The Red Jacket Diaries blog
My client’s newsletter deadline was already past, she was scrambling to get it finished, and then WHAM. A story she was counting on looked like it had fallen through. This is a case where the person you hire to help you with some writing is more than her ability...
by Sue Horner | Mar 16, 2016 | The Red Jacket Diaries blog
A young PR professional with about a year of corporate experience under her belt approached me to talk about how to develop her career. We had a good conversation, after which she said she was inspired “to take tangible steps toward strengthening my visibility...
