by Sue Horner | Sep 20, 2011 | The Red Jacket Diaries blog
(Updated January 2021) Whether you run your own independent business or work in a corporate setting, you need to get out and network. Like having a profile on LinkedIn (as I’ve suggested), networking gives you another way of building your connections. And in the...
by Sue Horner | Sep 13, 2011 | The Red Jacket Diaries blog
For Tom Kaufman of TK Enterprises, attitude is everything. “Do you want to soar with the eagles, or gobble with the turkeys?” he demanded at meeting of IABC/Toronto’s Professional Independent Communicators. Tom’s topic was “Marketing on a tight budget,” and he...
by Sue Horner | May 24, 2011 | The Red Jacket Diaries blog
The Red Jacket Diaries track my experiences as an independent communicator, where a red “power jacket” is my secret weapon for changing from shy freelance writer to outgoing networker.
by Sue Horner | May 10, 2011 | The Red Jacket Diaries blog
Over lunch, a colleague mentioned that she had been on a job interview where the recruiter pointedly told her, “We have a YOUNG team here.” Do I need to mention that my colleague would not be considered “young” but what you might call “more seasoned”? I suggested she...
by Sue Horner | Mar 10, 2011 | The Red Jacket Diaries blog
In two short weeks, I will encounter a milestone, of sorts, not seen in 21 years of independent business: an invoice that is one year past due. In most cases like this, you’d write off that invoice as something that never will get paid. Half of me is resigned to...
by Sue Horner | Mar 4, 2011 | The Red Jacket Diaries blog
There’s an art to using LinkedIn to promote yourself and your business, and social media strategist Jaime Almond told a record crowd of IABC Professional Independent Communicators and guests all about it. First, you might be interested to know that LinkedIn has more...
by Sue Horner | Feb 21, 2011 | The Red Jacket Diaries blog
Today’s the day: Doing Business in Your Bathrobe Day. Although I am not actually in my bathrobe right now, I could be, and that’s the whole point. Learn more about that in my last post about it.
by Sue Horner | Feb 18, 2011 | The Red Jacket Diaries blog
(Updated April 13, 2016.) You’re tired of getting phone calls from strangers trying to sell you duct cleaning, aren’t you? But if you know a great esthetician, don’t you want to find out that she’s moved to a different salon? Of course you do....
by Sue Horner | Feb 11, 2011 | The Red Jacket Diaries blog
Get your bathrobe ready! Monday, February 21st is the 8th annual Doing Business in Your Bathrobe Day, an annual celebration of the freedom and joys of owning your own home business. (Sorry, link no longer live.) Blogger Kristie Rimmele calls working from home...
by Sue Horner | Jan 31, 2011 | The Red Jacket Diaries blog
“You can have it fast, you can have it good, you can have it cheap. Pick any two.” If these are words for independent communicators to live by – reflecting the value of what we do – why do so many of us buckle when a prospective client balks at the price we propose? A...
