by Sue Horner | Jun 13, 2024 | The Red Jacket Diaries blog
Summertime, and the networking is easy. Well, it’s easy at the International Association of Business Communicators (IABC) World Conference. In my experience, its professional development is also great, the social events are terrific and the people are warm and...
by Sue Horner | Oct 12, 2022 | The Red Jacket Diaries blog
The fall is as much a time of new beginnings as New Year’s. If you’re a PR or communication student, your new beginnings probably include building your network and launching your career. You can do both by making the most of your professional association while you’re...
by Sue Horner | May 5, 2022 | The Red Jacket Diaries blog
Volunteering can sometimes seem invisible, but it’s so important to running organizations like the International Association of Business Communicators (IABC). And never think what you do as a volunteer isn’t noticed, even if you certainly can’t be in it for the...
by Sue Horner | Apr 10, 2019 | The Red Jacket Diaries blog
Hands up if you volunteer! Hey, good for you – and good for the organization you’re helping. Much of the work in associations, schools and other groups only gets done if volunteers tackle it. In fact, if you find yourself grumbling, “Why doesn’t this group [do...
by Sue Horner | Sep 7, 2017 | The Red Jacket Diaries blog
(Updated Oct. 12, 2022) The fall is as much a time of new beginnings as New Year’s. If you’re a PR or communication student, your new beginnings probably include building your network and launching your career. You can do both by making the most of your professional...
by Sue Horner | Oct 19, 2016 | The Red Jacket Diaries blog
I recently met someone whose company had “gone totally digital” — no business cards. She admitted it was often awkward. Yes, a business card may seem unnecessary in a digital world where your contacts are easily found on LinkedIn. A business card may...
by Sue Horner | May 8, 2015 | The Red Jacket Diaries blog
Networking is an important part of finding customers. Is the way you introduce yourself helping land those customers? When it comes to getting people’s attention, “You have about as much time as it takes to start your car,” speaker Kevin Smith (aka The Story...
by Sue Horner | Nov 5, 2014 | The Red Jacket Diaries blog
Twice in the last two weeks, I ran into people I knew at a networking event. They were networking. Actively seeking work. Meeting new people. Neither one had a business card. Some people think that a printed business card is terribly old school. Yet it’s still...
by Sue Horner | May 16, 2014 | The Red Jacket Diaries blog
A colleague asked me this week if I knew anyone with a specific expertise. No one person came to mind, so I scrolled through the member lists of a couple of associations. With a somewhat vague idea of what the members did, I had to rely on their brief summary of...
by Sue Horner | Sep 11, 2013 | The Red Jacket Diaries blog
Money isn’t everything, as I often remind people who get caught up in who makes how much. But with the idea of growing or strengthening our businesses, a friend and I recently attended a seminar called Wealthy Women Leaders, led by business coach Pat Mussieux....
