by Sue Horner | Feb 22, 2015 | The Red Jacket Diaries blog
Author Harper Lee’s recently discovered book, Go Set a Watchman, will launch with an e-book and audio book – and two million print copies. Her original 1960 book, To Kill a Mockingbird, still sells more than a million hard copies a year. Clearly, print is not dead....
by Sue Horner | Jan 26, 2015 | The Red Jacket Diaries blog
However “old school” you might think them, newsletters remain a powerful tool for keeping in touch with employees, clients, prospects and other important audiences. Sure, call me biased. I love newsletters, both print and electronic. But I am not the only...
by Sue Horner | Nov 26, 2014 | The Red Jacket Diaries blog
I love newsletters. Preferably short, with a nugget or two of value each issue. A sense of humour is also welcome. But if you’re just launching one, where do you start? The November issue of my monthly newsletter suggests starting with your strategy and your intended...
by Sue Horner | Aug 21, 2014 | The Red Jacket Diaries blog
Newsletter articles and any other writing — speaking too! — can be improved if you cut out “hollow and meaningless” business language. This gobbledygook is also known as jargon monoxide, a wonderful term I discovered this week in a tweet by Stanford...
by Sue Horner | Jun 23, 2014 | Most popular posts, The Red Jacket Diaries blog
The looming deadline of July 1, 2014 has some marketers in a panic. That’s when a new law comes into effect, the Canadian Anti-Spam Law — which acronym-lovers shorten to CASL, pronounced “castle.” Running afoul of the law could mean serious...
by Sue Horner | Jun 17, 2014 | The Red Jacket Diaries blog
Yahoo! My monthly newsletter, Wordnerdery, has been given a 2014 APEX Award of Excellence for Publication Excellence. APEX Awards are given by Communications Concepts, which helps communicators “write, edit and manage more effective business publications.”...
by Sue Horner | May 8, 2014 | The Red Jacket Diaries blog
One of my clients had a standing request to find a photo for each article written for the employee newsletter. No wonder; “Photos attract even the most casual reader,” says The Canadian Press Stylebook, and that makes captions “probably the most-read words…after...
by Sue Horner | Apr 23, 2014 | The Red Jacket Diaries blog
How often should you send an employee or subscriber newsletter? As with many areas of communication, the answer is, “It depends.” The April issue of Wordnerdery talks about some things to consider, revisiting this blog post from 2012. Do you agree?...
by Sue Horner | Mar 12, 2014 | Most popular posts, The Red Jacket Diaries blog
If you publish an e-newsletter, remember to keep in mind “what’s in it for my reader?” Doing so will help you avoid the mistakes that often cause readers to unsubscribe or ignore your messages. Many of the items on the following list are the “don’ts” listed in the...
by Sue Horner | Jan 21, 2014 | The Red Jacket Diaries blog
Do you work with email distributors? Among my volunteer jobs these days is communication for two groups for independents, IABC’s Professional Independent Communicators and the Communicators Connection (formerly Halton-Peel Communications Association). So I find myself...
