Billboard saying 'print is not dead.'Author Harper Lee’s recently discovered book, Go Set a Watchman, will launch with an e-book and audio book – and two million print copies. Her original 1960 book, To Kill a Mockingbird, still sells more than a million hard copies a year.

Clearly, print is not dead. Here are some of the reasons why:

  • Understanding and retention are greater with print than online communication, says Shel Holtz, ABC. In a post on predictions for internal communications in 2015, including “Print will re-emerge,” he adds that even younger demographics prefer reading longer text in print.
  • People are more engaged when reading printed material, says Forbes, whereas websites “are often skimmed in as little as a 15 second visit.” The article advises businesses to use “as many channels as possible” to reach the target, and don’t exclude print.
  • Do you have remote and in-house employees with limited access to laptops and computer terminals? Print remains popular for both groups, reports Ragan Communications in a piece on the use of email. Asked to pick the channels that best build awareness of important information, 81% of companies surveyed chose print publications.

Read the February issue of Wordnerdery for more on why experts say print isn’t dead.

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Image: ‘Print is not dead’ billboard by Colormetrix.