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Before & after: 5K run release (Wordnerdery)

Before & after: 5K run release (Wordnerdery)

by Sue Horner | May 20, 2021 | The Red Jacket Diaries blog

Several times, I’ve taken part in a fundraising 5K event called Push for Your Tush. As usual with such events, I had to sign a release – actually a “RELEASE, WAIVER and INDEMNITY AGREEMENT,” in all caps every time it is mentioned – for the organizer, Colorectal...
Before & after: More terms and conditions that confuse

Before & after: More terms and conditions that confuse

by Sue Horner | Feb 4, 2021 | The Red Jacket Diaries blog

The people behind the Air Canada Aeroplan rewards plan want to make sure members keep their information secure and up-to-date. I recently found this out because I was looking into turning some of my rewards points into gifts. It’s been a while since I poked around to...
Before & after: Office 365 gets a name change

Before & after: Office 365 gets a name change

by Sue Horner | Sep 2, 2020 | The Red Jacket Diaries blog

Remember the old days, when you used to buy software and run it until it would randomly crash and other things started to go wrong? Then you’d upgrade, spend hours getting things working again, and then run it until the danger zone again because it was such a hassle?...
2 metres? 6 feet? How to make those numbers make sense (Wordnerdery)

2 metres? 6 feet? How to make those numbers make sense (Wordnerdery)

by Sue Horner | Apr 22, 2020 | The Red Jacket Diaries blog

We’re still seeing one particular number everywhere these days – two metres (six feet). That’s how far we have to stay away from others to slow down the spread of COVID-19. But how far is that, really? Everyone citing this number quickly realized people need a better...
Wordnerdery: Eight ways to make numbers meaningful

Wordnerdery: Eight ways to make numbers meaningful

by Sue Horner | Mar 20, 2019 | The Red Jacket Diaries blog

Love them or hate them, numbers are all around us. Whether numbers mean anything to your reader or not often comes down to how well they are explained. I recently ran across Making Data Meaningful (pdf), a guide designed to be “a practical tool to help managers,...
For readability, choose words that communicate

For readability, choose words that communicate

by Sue Horner | Feb 7, 2019 | The Red Jacket Diaries blog

Why say “the earthy scent released when rain hits dry earth” when you could go with “petrichor”? That’s what Merriam-Webster tweeted recently. I love words almost as much as Merriam-Webster, but I would pick the full description. One, it’s wonderfully evocative. You...
6 reasons to avoid jargon and corporatespeak

6 reasons to avoid jargon and corporatespeak

by Sue Horner | Nov 1, 2018 | The Red Jacket Diaries blog

At my local bank this week, signs alerted me that they’re “making changes” to some of their plans and fees. You’d be right to assume that some of those changes are increases. Overdraft protection goes up by $1 per month, and a monthly fee is no longer waived with a...
Think plain to make complex writing more readable (Wordnerdery)

Think plain to make complex writing more readable (Wordnerdery)

by Sue Horner | Oct 24, 2018 | The Red Jacket Diaries blog

The Guardian’s Alex Hern forced himself to read all the terms and conditions he encountered in one week. In that time, he collected 146,000 words of legalese in 33 documents. It was, he said, “enough to fill three quarters of Moby Dick, just to explain what I can and...
Before & after: Use plain language to be clear

Before & after: Use plain language to be clear

by Sue Horner | Oct 11, 2018 | The Red Jacket Diaries blog

Let’s be clear. Those “Terms and Conditions” we have to “accept” or “agree to” before using new software, phones and other technology are anything but clear. I blame lawyers, who stuff sentences with words to cover every possible situation. The sentences are wordy and...
Flex your editing muscles to tighten flabby reports

Flex your editing muscles to tighten flabby reports

by Sue Horner | Jul 20, 2018 | The Red Jacket Diaries blog

Writing experts agree that you should write first, edit later. Ann Handley calls this embracing “the Ugly First Draft.” For Anne Lamott, it’s “the shitty first draft;” for Daphne Gray-Grant, “the crappy first draft.” But at some point you need to wrestle that first...
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