by Sue Horner | Mar 20, 2019 | The Red Jacket Diaries blog
Love them or hate them, numbers are all around us. Whether numbers mean anything to your reader or not often comes down to how well they are explained. I recently ran across Making Data Meaningful (pdf), a guide designed to be “a practical tool to help managers,...
by Sue Horner | Feb 7, 2019 | The Red Jacket Diaries blog
Why say “the earthy scent released when rain hits dry earth” when you could go with “petrichor”? That’s what Merriam-Webster tweeted recently. I love words almost as much as Merriam-Webster, but I would pick the full description. One, it’s wonderfully evocative. You...
by Sue Horner | Nov 1, 2018 | The Red Jacket Diaries blog
At my local bank this week, signs alerted me that they’re “making changes” to some of their plans and fees. You’d be right to assume that some of those changes are increases. Overdraft protection goes up by $1 per month, and a monthly fee is no longer waived with a...
by Sue Horner | Oct 24, 2018 | The Red Jacket Diaries blog
The Guardian’s Alex Hern forced himself to read all the terms and conditions he encountered in one week. In that time, he collected 146,000 words of legalese in 33 documents. It was, he said, “enough to fill three quarters of Moby Dick, just to explain what I can and...
by Sue Horner | Oct 11, 2018 | The Red Jacket Diaries blog
Let’s be clear. Those “Terms and Conditions” we have to “accept” or “agree to” before using new software, phones and other technology are anything but clear. I blame lawyers, who stuff sentences with words to cover every possible situation. The sentences are wordy and...
by Sue Horner | Jul 20, 2018 | The Red Jacket Diaries blog
Writing experts agree that you should write first, edit later. Ann Handley calls this embracing “the Ugly First Draft.” For Anne Lamott, it’s “the shitty first draft;” for Daphne Gray-Grant, “the crappy first draft.” But at some point you need to wrestle that first...
by Sue Horner | Jun 21, 2018 | The Red Jacket Diaries blog
Are you a Fitbit fan? I am. I’ve been wearing the step tracker since December 2014, and it encourages me to look for reasons to take a few extra steps, like parking further away from a store or the train station, or taking the long way home after a short walk with...
by Sue Horner | Apr 27, 2018 | The Red Jacket Diaries blog
Can you picture almost 80 million litres? Probably not. It’s a huge number, too big to understand without context. A client wants employees to understand the importance of managing energy like diesel fuel. To make the 80 million litres the company used in 2017 more...
by Sue Horner | Dec 14, 2017 | The Red Jacket Diaries blog
You can usually spot jargon at less than 10 paces, but it’s fun to have the option of The De-Jargonizer. Plug in a piece of writing, and this handy tool will highlight the jargony words you might want to replace. A report about Toys ’R’ Us executives giving themselves...
by Sue Horner | Nov 23, 2017 | The Red Jacket Diaries blog
Noise is a big issue around airports. A jet taking off can produce an average of 100 to 120 decibels. That’s as noisy as it is in the front row of a rock concert. If, like airports, your business makes noise that’s affecting your neighbours, you want to show that...
