by Sue Horner | Dec 10, 2015 | The Red Jacket Diaries blog
Researchers say that people’s attention span is a pitiful eight seconds — supposedly less than that of a goldfish. (Do you wonder, as I do, how researchers measure a goldfish’s attention span?) So it’s not surprising that marketers are looking...
![Fun facts about Christmas trees [infographic]](https://getitwrite.ca/wp-content/uploads/et_temp/O-Christmas-tree_infographic-2018-424x1024-182449_424x675.jpg)
by Sue Horner | Dec 3, 2015 | The Red Jacket Diaries blog
My colleague and friend, Deana De Ciccio, is a graphic designer who loves creating infographics. These creative efforts combine words and images to tell an interesting story. In keeping with the upcoming season, we partnered to create this just-for-fun infographic...
by Sue Horner | Nov 25, 2015 | The Red Jacket Diaries blog
If you’re researching home renovations, planning a wedding or looking for recipes, chances are you have a Pinterest account. Big brands also have Pinterest boards, encouraging customers to “engage” with them by pinning photos of their products in use. But...
by Sue Horner | Jul 30, 2015 | The Red Jacket Diaries blog
In the early days of Twitter, doubters complained that it was just a place where people shared what they ate for lunch. Instagram, too, has that kind of reputation. But businesses are looking more closely at this photo-/video-sharing app as a way to build brand...
by Sue Horner | Jul 15, 2015 | The Red Jacket Diaries blog
(This post updates one originally written in 2013.) Storify used to be a handy free service that “makes the web tell a story.” It’s been taken over by Livefyre and now requires a paid license. Many people are instead turning to Twitter Moments to collect – or curate,...
by Sue Horner | Apr 6, 2015 | The Red Jacket Diaries blog
A friend has a LinkedIn profile, but beyond listing his title and employer, he has nothing — nothing! — to say what he does and how well he does it. He doesn’t even have a photo. Of course, I’m bugging him about it. “At least get a photo...
by Sue Horner | Feb 6, 2015 | The Red Jacket Diaries blog
The Internet used to be like an elephant; it never forgot. Now, its future is about “fast, temporary pieces of content” (think Snapchat) that are here now and gone soon after. Mitch Joel, one of North America’s leading digital experts, told IABC/Toronto members...
by Sue Horner | Dec 17, 2014 | The Red Jacket Diaries blog
Have you had this experience? You’re on a website, intrigued by what looks like great content in a tip sheet or a newsletter. You enter your email address to “get your copy” or maybe just “find out more.” Next thing you know, a...
by Sue Horner | Sep 30, 2014 | The Red Jacket Diaries blog
Your LinkedIn profile can help you be seen as an expert in your field. At a recent meeting of one of my freelancer groups, Communicators Connection, my colleague Carl Friesen suggested paying attention to these areas: Photo: Use a head-and-shoulders professional...
by Sue Horner | Sep 17, 2014 | The Red Jacket Diaries blog
At a session about marketing yourself with social media (described in this post), Donna Papacosta told the group that a great way to share content that engages and attracts your target audience is by using Paper.li. This online newspaper pulls in content from the...
