by Sue Horner | Sep 4, 2014 | The Red Jacket Diaries blog
For a switch, here’s a summary of the session I attended last night with IABC/Toronto’s Professional Independent Communicators and Donna Papacosta, created with tweets. (View the link here if the text isn’t visible below.) Be sure to scroll to the...
by Sue Horner | Jul 16, 2014 | The Red Jacket Diaries blog
“Award-winning writer. Organizer. Thinker. Travel fan. Food enthusiast. Evil explorer. Creator. TV specialist. Communicator.” This was a sample Twitter biography helpfully provided by the Twitter Bio Generator. Have you seen it? I ran across this tool recently (sorry,...
by Sue Horner | Oct 16, 2013 | Most popular posts, The Red Jacket Diaries blog
(Updated Aug. 30, 2018.) Twitter comments are fleeting, and a time that’s convenient to a few may not be to everyone. That’s why it’s helpful to collect the tweets into a conversation that can be saved and others can read later. You collect – or curate, if you’d...
by Sue Horner | Oct 4, 2013 | Most popular posts, The Red Jacket Diaries blog
Find clients, build relationships, make work easier – social media can do all this and more. Here are some of the specifics from the “Social Media for Freelance Writers and Communicators” panel*, hosted by the Professional Writers Association and IABC/Toronto’s...
by Sue Horner | Sep 18, 2013 | Most popular posts, The Red Jacket Diaries blog
(Updated September 11, 2018) Do you want to stand out among the 560+ million people who are members of LinkedIn? Well, sure you do! LinkedIn acts as an online resume, positions you as an expert and opens doors to new contacts and new business. At a meeting of...
by Sue Horner | Jul 10, 2013 | The Red Jacket Diaries blog
Have you taken a look at your Twitter archive yet? Serious geeks will use it to analyze what they said and when, but I highly recommend it as a fun trip down memory lane. To find it, log into Twitter, go to Settings, then scroll down to Your Twitter data. Re-enter...
by Sue Horner | May 21, 2013 | The Red Jacket Diaries blog
When it comes to engaging and involving the people who use their networking site, the folks at LinkedIn are doing a good job. This is somewhat belated, but I thought the short video put together for LinkedIn’s 10th anniversary (what? already?!) on May 7 was...
by Sue Horner | Apr 18, 2013 | Most popular posts, The Red Jacket Diaries blog
I’m not the first to post about Twitter pet peeves, and I won’t be the last. But given that Twitter launched in 2006, it’s about time to get rid of some bad habits. Beyond the basic offenses like having an egg for a profile photo, no bio to speak of...
by Sue Horner | Apr 12, 2013 | The Red Jacket Diaries blog
People have a compelling need to share our information with each other, and we’re finding it easier than ever with social media. That means huge change for business. At a session sponsored by IABC/Golden Horseshoe and IABC/Toronto Westend on April 11, a trio of...
by Sue Horner | Mar 28, 2013 | The Red Jacket Diaries blog
Working with the media has changed since the days of PR people sending pitches by fax. Yet what hasn’t changed is the key to getting media coverage – which is likewise key to newsletter effectiveness: relevance to the audience. I don’t have media relations...
