by Sue Horner | Oct 11, 2013 | The Red Jacket Diaries blog
October 11 is National Coming Out Day — meant to be a reminder of the power of coming out as gay or lesbian.* The day marks the anniversary of the National March on Washington for Lesbian and Gay Rights in 1988. Why is coming out so powerful? Simple. It’s easy...
by Sue Horner | Oct 4, 2013 | Most popular posts, The Red Jacket Diaries blog
Find clients, build relationships, make work easier – social media can do all this and more. Here are some of the specifics from the “Social Media for Freelance Writers and Communicators” panel*, hosted by the Professional Writers Association and IABC/Toronto’s...
by Sue Horner | Sep 25, 2013 | The Red Jacket Diaries blog
The more advertising gets in our face, the more we tune it out. Instead, 70% of us apparently turn to our friends, the people in our networks and our own online research to learn more about a product or service that interests us. What does that mean for those of us...
by Sue Horner | Sep 18, 2013 | Most popular posts, The Red Jacket Diaries blog
(Updated September 11, 2018) Do you want to stand out among the 560+ million people who are members of LinkedIn? Well, sure you do! LinkedIn acts as an online resume, positions you as an expert and opens doors to new contacts and new business. At a meeting of...
by Sue Horner | Sep 11, 2013 | The Red Jacket Diaries blog
Money isn’t everything, as I often remind people who get caught up in who makes how much. But with the idea of growing or strengthening our businesses, a friend and I recently attended a seminar called Wealthy Women Leaders, led by business coach Pat Mussieux....
by Sue Horner | Sep 4, 2013 | The Red Jacket Diaries blog
As summer comes to an end, I was digging around under the hood of the Red Jacket Diaries to find the most popular post over the season. Turns out it’s the collection of tips about pricing, follow-up and other areas of independent business from the June meeting...
by Sue Horner | Aug 29, 2013 | Most popular posts, The Red Jacket Diaries blog
Can a heart ache with sadness and swell with pride at the same time? Yes, especially if your son writes a wrenching, powerful piece describing what it was like growing up a gay sports fanatic. Matt came out to family and friends a few years ago, which already took...
by Sue Horner | Aug 19, 2013 | The Red Jacket Diaries blog
Experience is an excellent teacher, and lately it seems that many bloggers have learned a ton from the latest movie, or dance craze, or some other passing fancy. I’ve shared my own thoughts about things I learned from: Sesame Street (tell a story to make your...
by Sue Horner | Aug 8, 2013 | The Red Jacket Diaries blog
Give customers a great experience. Don’t screw stuff up. Treat your best customers like insiders. Say thank you. These are just a few of the tips for improving customer loyalty found in a recent Entrepreneur.com post. Being thoughtful with customers isn’t...
by Sue Horner | Aug 2, 2013 | The Red Jacket Diaries blog
Especially given my last post, it’s time for another roundup of funny, interesting or just plain silly items found online, this time related to books: The Seattle Public Library staged the world’s longest book domino chain to promote its summer reading...
