Tag Archives: Blogging

Plumbing the depths of your website with analytics

Don’t ask digital marketer Kathryn Lagden what number you should look at in Google analytics. When it comes to your website, it’s all about what YOU want people to do. “Figure out your goal and then you can find out how to measure it,” she told the audience at an event I attended in January, […]

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The best of the Red Jacket Diaries in 2014

Thank you to the people who took the time to read (and sometimes comment) on the Red Jacket Diaries this year! Here are the 10 most-viewed posts in 2014: Polar vortex and other frosty words were newly popular in a cold winter. How dictionaries decide to “let in” new words like binge-watch and adorbs. Thinking […]

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10 ways to jump-start your blogging mojo

The last time this happened, in 2012, a Google search pulled up a piddling 31,000 hits. This time, “lost my blogging mojo” brought up more than 700,000 results. I think I am in good company. There are lots of reasons why I seem to have lost my blogging mojo, including the ache and fracture in […]

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The best of the Red Jacket Diaries so far in 2014

As we take a breather before Canada Day and launching into the second half of 2014, here’s a look at the most viewed content on the blog so far, as revealed by poking around under the  blog “hood”: Thinking about hanging out your shingle? Start here rounds up my best advice for starting your own […]

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Simple blogging tips (or, don’t do what I did!)

I’ve been doing what I think of as “spelunking” (isn’t that a great word?) — digging around in the caves of this blog. With the wisdom of my seven years of blogging, I can look back and clearly see ways I could have done a better blogging job (and I’m chipping away at fixing them): […]

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The most epic, amazing, all-star, kick-ass blog post ever

Sorry for what may be a misleading headline. This post is not the most epic, amazing, etc. one ever; but do you notice how so many people are casually attaching those words to any blog post? A search for “epic blog posts” or “kick-ass blog posts” or “[insert hyperbole here] blog posts” pulls up millions […]

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Guest bloggers allowed, but you’d better be genuine

Can we talk about guest posts? Plenty of bloggers are because of a piece by Google’s Matt Cutts talking about guest blogging as a link-building strategy. The issue is not so much a guest blogger offering to write a post, which is a legitimate way for an expert to be visible in another space. It’s […]

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7 things I’ve learned in 7 years of blogging

Has it really been seven years since I started this blog? Hard to believe, for someone who had a hard time updating a journal more than once every couple of months, as I shared in my very first blog post! Since then, I’ve managed to fairly consistently blog once a week, even during the two […]

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The best of the Red Jacket Diaries so far this year

As summer comes to an end, I was digging around under the hood of the Red Jacket Diaries to find the most popular post over the season. Turns out it’s the collection of tips about pricing, follow-up and other areas of independent business from the June meeting of IABC’s Professional Independent Communicators. While in there, […]

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Here’s why you want to blog

Are you blogging? Technorati‘s 2013 Digital Influence Report (the report formerly known as the State of the Blogosphere) suggests you should be. “Blogs are still one of the most influential mediums, ranking high with consumers for trust, popularity and influence,” the report says. The report surveyed more than 6,000 “influencers,” 1,200 consumers and 150 top […]

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